Theory of Media Literacy
eBook - PDF

Theory of Media Literacy

A Cognitive Approach

  1. 320 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Theory of Media Literacy

A Cognitive Approach

About this book

Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed.  

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.  

A central theme of Potter?s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self.  

Key Features
  • Presents the first social scientific theory of the process of media literacy 
  • Explores a broad range of literature on media literacy written during the past two decades 
  • Focuses on how the human mind works, especially in this mass media-saturated society 

Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.

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Yes, you can access Theory of Media Literacy by W. James Potter in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
PART 
I
Background
2
C
HAPTER
1
Why 
Do 
We 
Need 
a 
Theory 
of 
Media 
Literacy
I.
Problem 
of 
Access 
to 
Information
A.
Culture 
Flooded 
With 
Media 
Messages
B.
Information 
Production 
Accelerates
C.
Keeping 
Up
II.
Information 
Fatigue
A.
Devaluing 
Messages
B.
Nature 
of 
Information 
Has 
Changed
III.
Automatic 
Processing
A.
Response 
to 
the 
Information 
Flood
B.
The 
Default 
Model 
of 
Information 
Processing
C.
Faulty 
Meaning 
Construction
1.
Faulty 
Beliefs
2.
Misguided 
Criticism
3.
Why 
the 
Faulty 
Meaning 
Construction
IV.
Conclusion

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Acknowledgments
  5. Part I - Background
  6. Chapter 1 - Why Do We Need a Theory of Media Literacy
  7. Chapter 2 - Explicating the Construct of Media Literacy
  8. Part II - Introducing the Theory
  9. Chapter 3 - Definitions and Distinctions
  10. Chapter 4 - The Media Literacy Model
  11. Chapter 5 - The Foundational Knowledge Structures
  12. Chapter 6 - The Personal Locus
  13. Chapter 7 - Competencies and Skills of Media Literacy
  14. Part III - Information Processing
  15. Chapter 8 - The Filtering Task
  16. Chapter 9 - The Meaning-Matching Task
  17. Chapter 10 - The Meaning-Construction Task
  18. Chapter 11 - Traps in Meaning Construction
  19. Part IV - Practices
  20. Chapter 12 - Practices
  21. Appendix A: Definitions of Literacy
  22. Appendix B: Purpose of Media Literacy
  23. References
  24. Index
  25. About the Author