Bridging Differences
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Bridging Differences

Effective Intergroup Communication

William B. Gudykunst

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  1. 448 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Bridging Differences

Effective Intergroup Communication

William B. Gudykunst

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About This Book

Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups.

Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.

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40 
Bridging 
Differences 
19. 
Kellermann 
(1986) 
has 
presented 
research 
questioning 
the 
anticipated 
interaction 
assumption. 
Kellermann 
and 
Reynolds 
(1990) 
provide 
data 
supporting 
the 
deviance 
and 
incentive 
(reward) 
value 
assumptions. 
20. 
Kellermann 
and 
Reynolds 
(1990) 
found 
that 
tolerance 
for 
uncertainty 
influences 
our 
communication. 
This 
finding 
indirectly 
supports 
the 
argument 
made 
here. 
The 
minimum 
and 
maximum 
thresholds 
are 
catastrophe 
points. 
That 
is, 
there 
are 
sudden 
changes 
in 
other 
variables 
(e.g., 
effectiveness) 
when 
uncer-
tainty 
or 
anxiety 
goes 
above 
or 
below 
either 
threshold. 
21. 
Some 
of 
the 
sources 
presented 
are 
drawn 
from 
Banks, 
Gao, 
and 
Baker 
(1991). 
22. 
Beck 
(1988) 
cites 
research 
on 
marital 
communication 
(e.g., 
Noller, 
1980) 
to 
support 
this 
claim. 
23. 
See 
Chapter 
in 
Beck 
(1988) 
for 
an 
extended 
discussion 
of 
this 
process. 
24. 
See 
Langer 
(1989). 
Langer’s 
work 
provides 
the 
conceptual 
foundation 
for 
most 
of 
this 
section. 

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