
- 184 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
School Public Relations for Student Success
About this book
"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore?s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away."
—William J. Banach, CEO
Banach, Banach & Cassidy
An on-the-job public relations and communications partner for everyone working in schools!
As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily.
Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school?s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author:
- Outlines the key components of successful communications programs
- Covers how to set reasonable expectations for communications efforts
- Provides questions for assessing PR needs, guidelines for judging what?s working and what?s not, and an abundance of checklists
- Offers interview advice from professionals in the field
Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
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Information
Table of contents
- Cover Page
- Title
- Copyright
- Contents
- Preface
- Acknowledgments
- About the Author
- 1. The High Stakes of School PR: Student Success
- 2. Understanding How PR Serves Your Students and Schools
- 3. Defining Your School PR Needs
- 4. Organizing Your School PR Efforts
- 5. Getting Useful School PR Research
- 6. Creating Goodwill Ambassadors for Your Schools
- 7. Achieving School PR Success: Employees
- 8. Achieving School PR Success: Parents
- 9. Achieving School PR Success: Students
- 10. Achieving School PR Success: Volunteers and Other School Visitors
- 11. Achieving School PR Success: Diverse Audiences
- 12. Achieving School PR Success: Seniors
- 13. Achieving School PR Success: Businesses and Vendors
- 14. Achieving School PR Success: Community Leaders
- 15. Creating Your School PR Messages and Content
- 16. Delivering Your School PR Messages and Content: In Print and Online
- 17. Delivering Your School PR Messages and Content: In the News Media
- 18. Delivering Your School PR Messages and Content: In Person
- 19. School PR: How You Can Make a Difference Now
- School PR Resources
- Index