School Public Relations for Student Success
eBook - ePub

School Public Relations for Student Success

  1. 184 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

School Public Relations for Student Success

About this book

"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore?s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away."
—William J. Banach, CEO
Banach, Banach & Cassidy

An on-the-job public relations and communications partner for everyone working in schools!

As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily.

Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school?s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author:

  • Outlines the key components of successful communications programs
  • Covers how to set reasonable expectations for communications efforts
  • Provides questions for assessing PR needs, guidelines for judging what?s working and what?s not, and an abundance of checklists
  • Offers interview advice from professionals in the field

Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access School Public Relations for Student Success by Edward H. Moore in PDF and/or ePUB format, as well as other popular books in Education & Leadership in Education. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover Page
  2. Title
  3. Copyright
  4. Contents
  5. Preface
  6. Acknowledgments
  7. About the Author
  8. 1. The High Stakes of School PR: Student Success
  9. 2. Understanding How PR Serves Your Students and Schools
  10. 3. Defining Your School PR Needs
  11. 4. Organizing Your School PR Efforts
  12. 5. Getting Useful School PR Research
  13. 6. Creating Goodwill Ambassadors for Your Schools
  14. 7. Achieving School PR Success: Employees
  15. 8. Achieving School PR Success: Parents
  16. 9. Achieving School PR Success: Students
  17. 10. Achieving School PR Success: Volunteers and Other School Visitors
  18. 11. Achieving School PR Success: Diverse Audiences
  19. 12. Achieving School PR Success: Seniors
  20. 13. Achieving School PR Success: Businesses and Vendors
  21. 14. Achieving School PR Success: Community Leaders
  22. 15. Creating Your School PR Messages and Content
  23. 16. Delivering Your School PR Messages and Content: In Print and Online
  24. 17. Delivering Your School PR Messages and Content: In the News Media
  25. 18. Delivering Your School PR Messages and Content: In Person
  26. 19. School PR: How You Can Make a Difference Now
  27. School PR Resources
  28. Index