- 224 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
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Yes, you can access Effective Health Risk Messages by Kim Witte,Gary Meyer,Dennis Martell in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
Information
Publisher
SAGE Publications, IncYear
2001Print ISBN
9780761915096, 9780761915089eBook ISBN
9781452264394Table of contents
- Cover
- Contents
- preface for Instructors and Practitioners
- Acknowledgments
- Chapter 1 - What are Health Risk Messages?
- Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991
- Chapter 3 - Putting it All Together: The Extended Parallel Process Model
- Chapter 4 - Useful Concepts from Other Theories
- Chapter 5 - Starting Out the Right Way: Formative Research
- Chapter 6 - The Risk Behavior Diagnosis Scale
- Chapter 7 - Out of the Tower and into the Field
- Chapter 8 - Data Collection
- Chapter 9 - Data Analysis
- Chapter 10 - Getting the Message Out
- Appendix
- Glossary
- Worksheets
- References
- Suggested Readings
- Index
- About the Authors