Essentials of Mass Communication Theory
eBook - ePub

Essentials of Mass Communication Theory

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Essentials of Mass Communication Theory

About this book

"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."

--Choice

Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students?? lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.

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Yes, you can access Essentials of Mass Communication Theory by Arthur Asa Berger in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover page
  2. Title
  3. Copyright
  4. Contents
  5. Acknowledgments
  6. 1. Making Sense of Mass Communication
  7. 2. The Artwork (or Text)
  8. 3. Media
  9. 4. The Audience
  10. 5. America/Society
  11. 6. The Artist
  12. Appendix
  13. Glossary
  14. Suggested Further Reading
  15. References
  16. Name Index
  17. Subject Index
  18. About the Author