Public Health Communication Interventions
eBook - PDF

Public Health Communication Interventions

Values and Ethical Dilemmas

  1. 304 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Public Health Communication Interventions

Values and Ethical Dilemmas

About this book

The ethical dimensions of health communicators? interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people?s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

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Yes, you can access Public Health Communication Interventions by Nurit Guttman in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Foreword
  4. Acknowledgments
  5. Introduction
  6. Chapter 1 - Values in Public Health Communication Interventions: Beyond Strategic Analytic Approaches
  7. Chapter 2 - Justifications
  8. Chapter 3 - "They are Always There": Values in Intervention Facets
  9. Chapter 4 - Even When They Apply the Same Justifications, Interventions are not the Same: The Personal Responsibility Typology
  10. Chapter 5 - Analyses of Intervention Types: Community Involvement
  11. Chapter 6 - Ethical Dilemmas and Practice-Oriented Questions
  12. Chapter 7 - Toward a Normative Approach
  13. Resource A: Sample Work Sheets for Analysis of Intervention Facets
  14. Resource B: Sample Work Sheets for Comparing Health Communication Interventions
  15. Resource C: Analyses of Intervention Types
  16. References
  17. Author Index
  18. Subject Index
  19. About the Author