CHAPTER 1
DRILL DEEP
Negotiating the Intelligence for Informed Decisions
It is a truism that information is a prized asset in todayâs complex, often matrixed organizations. Few leaders would launch any new project without careful preparation, yet they frequently take on high-profile assignments optimistic that they can make them work once on the job. By contrast, in overwhelming numbers, the women we talked to who successfully navigated difficult and visible new assignments counted good preliminary intelligence among their most valuable tools. Drilling deep not only enabled them to determine whether the role was a good fit for them, it also helped them negotiate the conditions of success before they set foot in their new offices.
Moreover, these leaders went after a particular kind of intelligence. By and large they took for granted their command of market trends or the competitive landscape, the technological edge a new product would enjoy, or the distribution channels the company needed to develop. That expertise they counted as part and parcel of any leadership position. As the head of procurement for a Fortune 500 manufacturing company put it: âThe hardest part in a leadership role is not the work. Thatâs easy if you are halfway smart. Itâs the ability to read the political tea leaves.â
Good intelligence allows the new leader to put those tea leaves to work. Seldom did the successful women in our sample approach new roles confident that they were a perfect fit for the job. Rather, they assumed that the role itself was negotiable and probed for what would tip the odds of success in their favor. Sometimes they tested the breadth of support behind the initiatives they would be charged with spearheading. Other times they used their intelligence gathering to get past the rhetoric and identify future obstacles.
The successful leaders moved quickly to get a handle on the problem they were charged with solving and the expectations circling round its resolution. A high-tech executive offered a promotion to straighten out the companyâs back-office operations used her networks and one-on-one interviews to discover how deep the troubles went.
The order process had broken down. Receivables were in awful shape. Salespeople were having a fit because no one could figure out their commissions. Financial controls werenât working. It was a disaster.
Armed with that intelligence, she could approach the CEO and accept the assignmentâsubject to one condition. She would need time to do the job he wanted done. âWhen things are in that much of a mess in finance, itâs usually because processes have gone amok. There arenât quick fixes.â
Most of all, the women who seamlessly managed the transition to new roles focused on unspoken codes of behavior and the personal dynamics at work in key relationships. Many new leaders are promoted from within or recruited from outside because something needs to be fixed. Indeed, this is more likely to be the case for women.1 Not everyone in the organization, however, will be ready to accept the need for new leadership. No matter how elegant a proposed plan for, say, turning around a faltering division, gaining competitive advantage, or revamping outworn systems, it will find its way to the circular file if it rubs against the organizational grain or fails to garner critical support.
Early intelligence can flag how deep the resistance to change goes and where potential alliances might be formed. When, for example, a human resource executive contemplated joining a rapidly growing construction firm, she had no doubts about her ability to transform an organization that was essentially still run as a mom-and-pop operation. Even though the culture no longer correlated with where the company was on the growth cycle, many of the old guard liked things the way they were. The key to her success lay in determining whether she would have the space to make the changes necessary. Discussions with the president about his vision for the future provided that key. Growth on the scale that he anticipated demanded major restructuring.
It is clear that good intelligence puts a leader in a better position when negotiating the parameters of a new role. Yet women do not always operate with good intelligence. With limited access to the process that led to their appointment, they might not even know why they were chosen for the job. Without that information, they may make assumptions about the fit that influence not only their decision about accepting but also their perspective on what it would take to thrive in the new role.
Good informants are hard to come by when youâre being recruited from outside, but even being a current employee does not always provide easy access to information nor guarantee its reliability. Women frequently find themselves excluded from key decision-making networks within their own firms.2 Simultaneously insider and outsider, their perspective on any new assignment is inevitably colored by past experiences and past relationships. While a true outsider may be positioned for greater objectivity, being an outsider means facing the formidable task of developing reliable sources of information. Whatever the circumstances, the more you know about a new role before taking it on, the greater your chances of success.
COMMON TRAPS
Access to intelligence can be a challenge for women, yet sometimes unwitting steps prevent them from learning as much as they can about a prospective role. From the stories women told us we have isolated four key mistakes that can lead women (and men) to narrow the range of issues they consider when assessing a new positionâwith unfortunate results. In different ways, the traps short-circuit the search for additional intelligence. By casting an opportunity in black-or-white terms, they reduce the incentive to search out the nuanced information or multiple perspectives that lead to an informed decision about whether to take on the role. They tempt the unsuspecting to leave unexplored issues that should be put on the table for negotiation. The power of these traps shows up in the frequent refrain: âIf Iâd only known then what I know now . . .â
⢠âFit doesnât matter; itâs performance that counts.â
Some people underestimate the difficulties that can be encountered during transitions into new roles.3 Casually assuming that they will fit in once on the job, they can downplay the impact of the organizationâs culture and fail to appreciate the inextricable link between their eventual success and perceptions of their suitability. Others in the organization have to feel that the new leaderâs style is in sync with organizational norms, and they judge qualifications through that filter. This maxim holds whether the new leader is promoted from within or recruited from outside. New leaders run into trouble when they screen out signals of a bad cultural fit as noise.
Kelly, attracted to a strategic marketing firm because of its cutting-edge methodology and its span across industries, took over a struggling account in the automotive industry. A self-taught marketer, she casually assumed that if she delivered results nobody would care that she did not have the proper pedigree. With a great deal of sweat and little support, Kelly turned the account around and the client into a staunch supporter. âThen they brought in a strategy person from Harvard who had worked at one of the premier consulting firms to take over.â The company wanted the account turned around; she was right on that score. But it was also inordinately concerned with its image. That preoccupation surfaced early in the ever-so-slight condescension and patronizing tone Kelly detected during the interviewing process. But she never pursued these signs and never negotiated a safety net tied to performance. âI didnât have a big school name or the proper consulting credentials... Heâs now running a well-oiled machine that is churning out revenue that I developed.â
New leaders are not always judged solely on their performance. Intelligence about the strategic business needs driving a particular assignment may not be enough. You have to probe deeper into the organizationâs underlying norms and values. Ignoring dissonance on this front can prove costly.
⢠âThis is such a wonderful job; Iâd be a fool not to take it.â
A role can present such a big step forward in responsibility that intelligence is deliberately not gathered. The opportunity looms so large that it overshadows any need to investigate the downside. The CEO of a neighborhood health plan put the matter succinctly: âI wanted the top job. I didnât want to hear anything that would discourage me.â Unfortunately, potential problems do not disappear with the suppression of evidence. They simply go underground where they cannot be worked through.
A prestigious title, a company with instant name recognition and credibility, greater authorityâall hold out a seductive promise: âThis appointment means Iâve finally made it!â With rose-colored glasses firmly in place, it is easy to overlook the hard work ahead and to skimp on gathering the intelligence that makes that work possible. Sheila managed the direct sales efforts to attract first-time investors to her financial services firm. Having grown up at the company, she felt a tremendous loyalty to it, but she worried about her future there. The company, following an industry-wide trend, had shifted its growth strategy to focus on institutional investors, and her department was rapidly becoming an orphan, with little visibility and decreasing impact on the bottom line. Sheila felt stuck. Then she got a tantalizing call from a recruiter. Would she consider a move? A discount brokerage firm was in the process of acquiring a trust company to expand its customer base. The move would put Sheila where the action wasâwith high-net worth clients. After watching her department lose influence, she jumped at the chance to work on the side of the business that everyone watched.
Sheila failed to gather intelligence that would have been hers for the askingâthe high rate of turnover among associates and burnout among key executives at the discount brokerage. Without that intelligence, she could not negotiate for the kind of training and development that would be needed to stem the outflow of associates or for the safety net that would provide her some security in the pressure-cooker environment she was thinking about entering.
Blinded by excitement and challenge, it is easy to overlook the things that will block you. The benefits of an opportunity can, of course, outweigh the obvious negatives. The important thing is to take on an assignment aware of the downside. By drilling deep you can get past the sales pitch. Rather than ignore or suppress the bad news, let that bad news contribute to an informed decision and provide the foundation for some serious negotiation.
⢠âI love a challenge; I canât wait to tackle this problem.â
Successful people are often optimistic, convinced they can tip the odds in their favor by sheer will and energy. Before charting the dimensions of the problem they will face in the new role, they naively assume that they can make it better. âThatâs an interesting problem; I can solve it.â
An executive in health care insurance relished the high-risk profile of turnaround situations or problem areas.
Itâs a challenge to get in and fix something. The upside to fixing a problem area far outweighs going into an area that is status quo, which everybody thinks is fine. If things are going well and you come on board and change one thing and it messes something else up, everybody says, âUh, oh.â
Zeroing in on the risk profile of a potential assignment is a key part of intelligence gathering. But this analysis tells only half the story. Interesting problems do make for interesting jobs. Problem solving, however, is seldom a solitary undertaking. Cooperation and resources are integral components of success. Focus only on the workâthe whatâand you might uncover the intellectual challenges ahead. But in all likelihood you will miss significant roadblocks. Intelligence on the howâhow the work will get done and how much support it will enjoyâis equally important.
Caroline, a biotechnology executive with enviable connections within the venture capital world, discovered the high cost of the fix-it syndrome. Wanting to be where the action was in small-molecule drug development, she left a top-tier biotech firm to take a position with a small start-up. The prospect of helping to build a company from the ground up was intoxicating. âI thought Iâd be able to fix the problems and turn the company around. I saw some warning signals, but I ignored them.â
Caroline took it for granted thatâafter twenty years in the industryâthe companyâs founders knew how to âform and structure a business.â She excused some questionable practices as a lack of business sense. That she could supply. âThey were spending money on frivolous things like a logo. They were paying consultants way too much for stuff that didnât need to be done.â Caroline was sure she could fix that. Not long after she walked in the door, she realized her optimistic assumptions had been overly generous. She had overlooked some serious issues.
The founders didnât lack business sense. They knew exactly what they were doing. Their friends worked for the companies that they were giving business to; they were buttering each otherâs bread.
Fixing problems is basic to leadership positions. But more is involved than coming up with a brilliant solution. Some problems prove more intractable than expected not because they are inherently more complex but because the organization lacks the collective will or the resources to solve them. However tantalizing the problem, it is a good idea to temper the fix-it syndrome with concrete intelligence on the problemâs prospects for solution.
⢠âI donât have much choice; I have to take this on.â
A lot of situations can make you feel boxed in. Perhaps your company is going through a merger and you would be grateful to land anywhere. You may have spent a long time with your firm and have a gloomy view of your prospects elsewhere. You may be at a point in your career or with a company where second chances are few and far between. Turn down a promotion and the powers that be will think twice about offering another. In an era of downsizing, mergers, and increasing pressure for more productivity, there may not be much room at the top. Pass up an offer and another will not necessarily come along. Our stories are peppered with vignettes from women who thought they had no choice.
The assumption becomes problematic, however, by extension. Little perceived choice on the initial decision can subconsciously translate into no choice at all. The assumption frames the decision making in categorical termsâYes, I will accept; No, I wonâtâand forecloses the possibility of âYes, butâ or, better yet, âYes, and.â Even when you do not think much of your bargaining position, there is almost always room to maneuver. Taking on an assignmentâaccepting that no is not an optionâdoes not mean that there are no other options to negotiate. However constrained the initial choice about taking on the role, there remain multiple points that can be negotiated on just what that role entails (and will need).
Karen, a veteran with a Fortune 100 consumer product company, was asked to take over integrating the R&D functions after a merger. âThe role was difficult. The guy there was a caretaker who couldnât wait to get out.â But Karen did not think she had much choice at that point and accepted the assignment. Trapped by feelings that she could not say no, she never drilled down to find out whether there were negotiable elements. The job might have been reconfigured to mitigate the difficulties ahead.
It is fine to recognize the perils of saying no in various organizations or of passing on an offer from a new firm. The danger comes in thinking that a yes carries across the board and forecloses the possibility of negotiating the terms of that acceptance.
STRATEGIC MOVES
Digging deep can help you stay out of your own way. The intelligence it yields makes for more grounded decisions. But, more than that, it sets the stage for a process of negotiation. Turning down an opportunity because it seems too much of a stretch forfeits that opportunity. Good intelligence can surface the information you need to negotiate and see whether...