Creative Genius

An Innovation Guide for Business Leaders, Border Crossers and Game Changers

Peter Fisk

• Publisher: Capstone
• Year: 2011
• Print ISBN: 9781841127897
• eBook ISBN: 9780857080233
• Edition: 1
• Topic: Business
• Subtopic: Decision Making
• Index: Business

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?

Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.

From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.

Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.

Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

APPENDIX 1

Creative resources

Books

The Art of Creative Thinking by John Adair

 

Rethink: How to Think Differently by Nigel Barlow

 

Glimmer by Warren Berger

 

Innovation and Entrepreneurship by John Bessant and Joe Tidd

 

Creative Strategy by chris Bilton and stephen cummings

 

Change by Design by Tim Brown

 

The Innovator’s Dilemma by clayton christensen

 

The Medici Effect by chuck Frey

 

Hotspots by Lynda Gratton

 

The Ten Faces of Innovation by Tom Kelley

 

Anything but Ordinary by Anja Foester and Peter Kreuz

 

Mavericks at Work by William Taylor and Polly Labarre

 

Breakthrough Zone by Roy Langmaid and Mac Andrews

 

Everything We Know is Wrong by Magnus Lindkvist

 

Simplicity by John Maeda

 

The Design of Business by Roger Martin

 

Tinkertoys by Michael Michalko

 

The Creative Edge by William Miller

 

Return on Ideas by David Nichols

 

Smart World by Richard Ogle

 

The Age of the Unthinkable by Joshua Ramo

 

Innovation X by Adam Richardson

 

You Can Find Inspiration in Everything by Paul smith

 

Future Files: A Brief History of the Next 50 Years by Richard Watson

 

Microtrends by Mark Penn and Kinney Zalesne

Websites

bigthink.com

 

canvas8.com

 

contagiousmagazine.com

 

coolhunting.com

 

creativeroots.org

 

creativity-online.com

 

designcouncil.org.uk

 

edge.org

 

entrepreneur.com

 

fastcompany.com

 

fastleader.com

 

futureagenda.org

 

futureexploration.net

iftf.org

 

innocentive.com

 

innovationtools.com

 

manyworlds.com

 

nowandnext.com

 

psfk.com

 

shapingtomorrow.com

 

springwise.com

 

ted.com

 

trendhunting.com

 

trendwatching.com

 

wfs.org

APPENDIX 2

About the book

Peter Fisk … about the author

Peter Fisk is a best-selling author and inspirational speaker, an advisor to leading companies around the world, and an experienced business leader.

He grew up in the remote farming community of Northumberland in the north-east of England, and after exploring the world of nuclear physics entered the world of business, seeking to combine his entrepreneurial skills with a passion for how businesses should do more for people and make the world a better place.

Peter went on to work with some of the world’s most innovative companies: creating flat beds out of yacht designs at British Airways, translating credit cards into digital experiences at American Express, adding more rigour to creativity at Microsoft, embracing sustainability as a creative force at The cooperative, and more substance at Vodafone, whilst inspiring coc...

Table of contents

• Praise
• Title Page
• Copyright Page
• Future back
• The ideas factory
• The design studio
• The impact zone
• Now forward
• APPENDIX 1 - Creative resources
• APPENDIX 2 - About the book
• Index