eBook - ePub

Marketing Lessons from the Grateful Dead

Name: Marketing Lessons from the Grateful Dead
ISBN: 9780470940846

What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott,

Brian Halligan,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott,

Brian Halligan,

About this book

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

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Yes, you can access Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan in PDF and/or ePUB format, as well as other popular books in Business & Music Biographies. We have over one million books available in our catalogue for you to explore.