
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
āLuke Johnson, Chairman Risk Capital partners and Financial Times columnist
Online business can be a goldmine ā or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
- Convert a brilliant idea into something that actually pays
- Get the funding you need to expand
- Build a great team of staff and advisers
- Keep the cash flowing
- Go global!Ā
Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.
"I wish this book had been written ten years ago when I first entered the e-commerce industry."
āGlenn Fogel, EVP - Corporate Development and International, Priceline.com
"David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!"Ā
Ā - Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.
Ā
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Information
Table of contents
- Praise
- Title Page
- Copyright Page
- Dedication
- Acknowledgements
- PREFACE
- ABOUT THE AUTHOR
- Introduction
- Chapter One - THE DIGITAL REVOLUTIONāA SHORT HISTORY
- Chapter Two - THE CUSTOMERSāBUSINESS MODELS
- Chapter Three - THE PRODUCT
- Chapter Four - THE SKILLS
- Chapter Five - THE CASH
- Chapter Six - MARKETING
- Chapter Seven - THE REST OF THE WORLD
- Chapter Eight - THE FUTURE
- NOTES
- SELECTED BIBLIOGRAPHY
- INDEX