
eBook - ePub
Keep Your Donors
The Guide to Better Communications & Stronger Relationships
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Keep Your Donors
The Guide to Better Communications & Stronger Relationships
About this book
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
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Yes, you can access Keep Your Donors by Tom Ahern,Simone P. Joyaux,Simone Joyaux in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Praise
- Title Page
- Copyright Page
- The AFP Fund Development Series
- Dedication
- Preface
- About the Authors
- Acknowledgments
- CHAPTER 1 - Beginning at the Beginning
- INTERMEZZO #1 - Why?
- CHAPTER 2 - The Red Pants Factor
- INTERMEZZO #2 - What Do All the Words Mean?
- CHAPTER 3 - Key Components of Effective Organizations
- CHAPTER 4 - What Relationships Are and Why We Have Them
- CHAPTER 5 - Five Rather Deadly Sins
- INTERMEZZO #3 - Direct Mail and Relationship Building
- CHAPTER 6 - Eight Steps to Develop and Nurture Relationships
- CHAPTER 7 - Identify the Predisposed
- CHAPTER 8 - Understanding the Fundamentals of Marketing and Communications
- CHAPTER 9 - Emotions
- CHAPTER 10 - Relationship Building: Details about Steps #3 and #5
- CHAPTER 11 - Creating Your Relationship-Building Plan
- CHAPTER 12 - Planning Donor Communications
- CHAPTER 13 - Characteristics of Effective Communications
- INTERMEZZO #4 - Whatâs the Role of a Fundraiser?
- CHAPTER 14 - Are You Really DonorâCentered? Are Your Donors Truly Loyal?
- CHAPTER 15 - Telling A Story
- CHAPTER 16 - Communications and Social Styles
- CHAPTER 17 - Conversation Nurtures Relationships
- CHAPTER 18 - The Case for Support
- CHAPTER 19 - The Donor Newsletter
- CHAPTER 20 - The Web Site Home Page
- CHAPTER 21 - Tips for Writing
- CHAPTER 22 - Readability
- CHAPTER 23 - Monitoring Progress And Measuring Results
- CHAPTER 24 - Monitoring Progress and Measuring Results
- INTERMEZZO #5 - You and Your Organization: Sprinting into the Future
- CHAPTER 25 - Coda
- APPENDIX A - Joyauxâs Concept of Enabling Functions, Skills, and Attitudes
- APPENDIX B - Basic Principles of Fund Development
- Resources
- Index