
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
- Change anyone's opinion on any subject.
- Transform a lynch mob into your most devout supporters.
- Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
- Understand how a perfect product demonstration can get you hurled into the street by security.
- Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Resistance is Useless by Geoff Burch in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- HalfTitle Page
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- 1 The Gentle Art of Persuasion
- 2 Selling Tanks to Genghis Khan
- 3 Risky Business?
- 4 The Gift of the Earhole
- 5 Mimicking Sheepdogs
- 6 Keeping Promises, Keeping Customers
- 7 Welcoming Complaints
- 8 The Psychology of Persuasion
- 9 Negotiating: Sympathize, and Trust No One
- 10 Benefits, Whose Benefits?
- 11 The Big Ones
- 12 The End is Nigh: Close or Launch-Pad?
- 12a And Finally…