CHAPTER 1
REAL ESTATE EMERGING MARKETS: YOUR TICKET TO GREAT WEALTH
Two roads diverged in a wood, and IâI took the one less traveled by, And that has made all the difference.
This is the first book written about emerging real estate markets and how you can profit from them.
Youâre probably thumbing over this book in the store, or maybe online. Youâre wondering if itâs just another thick text thatâs difficult to read and even harder to apply to real life. This book is different. Consider it a coaching session between you and me.
You see, Iâm not out to have this book sit on dusty shelves somewhere. I built my company, The Lindahl Group, into a $140 million real estate empire very quickly because I took action on some basic principles. I developed them into an investing strategy that I want to share with you now.
This is not one of those get rich slowly books thatâs recently become trendy. Sorry. When I started investing in real estate, I was a struggling landscaper, living in a three-room apartment. At one point I was down to my last 800 bucksâI had to borrow money for my first down payment. Within 3 1/2 years my investments had made me wealthy. From my own personal experienceâand now the experiences of hundreds of my studentsâI know that real estate can make you rich in a very short time. But the sweet spot is investing at the right time in an emerging market!
This book will show you how to explode your wealth in the same way. Youâll discover powerful ways to invest in local up-and-coming markets, and how you can invest by remote control in great markets throughout the United States!
Iâm not a writer by profession, so this book may not read like Shakespeare. Thatâs okay. I only want to come across in two ways to you: I want to be clear; and I want to inspire you to do that first real estate deal.
The things Iâm about to tell you are not theory at all. They are cold, hard, tested, and proven facts that have made money for me over and over again. Plug in the systems Iâve used, and they work as reliably as when you plug in your coffee pot. You donât have to be white, or black, or tall, or young, or rich, or even healthy to plug in that coffee pot, and the same holds true for my systems. As long as you have a bias for action, youâre good to go.
INVESTING WITH THE FOUR PHASES OF THE REAL ESTATE MARKET CYCLE
The key to making a lot of money in emerging markets is understanding the real estate market cycle. This is absolutely vital information that most real estate investors do not yet have. Though real estate is clearly one of the best investments over time, it does not go straight up in value. But, once you know how to identify and use real estate cycles to your advantage, you can skyrocket your profitsâcompared to the buy and hold investor.
How does emerging market investing work? At any given time, any city in the United States is in one of four phases of the real estate market cycle. In fact, certain parts of a city may be in different phases at the same time! Your key to making huge profits is in knowing which phase each market is in. The phase of the market determines exactly what actions you should take as a real estate investor.
Of the four phases, there is one special phase that will make you wealthy faster than all the others! I have personally made several million dollars from this phase in different cities. And itâs not just me: My students have made tens of millions of dollars from opportunities this phase presents. You can be the next millionaire! And weâre not talking just profits from the eventual sale of these properties. In addition, they can mean five- and six-figure spendable cash flow coming into your house, month after month.
Sometimes there may be small pockets of emerging market opportunity that only stretch for a few blocks. Other times, youâll be surrounded by miles of opportunity! Different markets require different techniques and actions. Of course, there are also plenty of markets on the downturn.
Thatâs why I always shake my head at the headlines that announce âReal estate is booming!â or âGet out now from all your real estate investments!â Thatâs just journalists being fed sensational sound bytes from amateur investors. What these headline writers fail to understand is that the real estate market is the most localized investment market of all. After reading this book, you will realize that even if the national economy and the national real estate market is soft or trending down, there are local markets currently in the emerging phase. In these emerging markets, you can literally make profits in 2 or 3 years, which might take a decade or longer to make in other real estate markets... never mind the stock market!
Knowing how to decode market cycles is like having secret x-ray spy glasses for real estate. Suddenly you can look at a market and where other people only see scribbles, you see opportunity! When youâre finished with this book, youâll know how to identify markets in this stage, and youâll want to start buying properties with both hands. This income will give you the freedom to do whatever you want, when you want, where you want, and with whom you want! Thatâs what I call The Attitude!
WHAT MOST REAL ESTATE INVESTING BOOKS LEAVE OUT, OR DONâT KNOW
Go to any bookstore and youâll find shelves full of real estate books. They cover how to buy single-family, multi-family, and commercial properties; how to flip houses and wholesale them; how to exchange properties; how to buy them at auctions and before auctions; and many other aspects. Almost all these books tend to describe one way to buy property, near where you live, and they ignore real estate market cycles. That just isnât logical, unless youâre willing to do some very marginal, risky deals. Whenever I can, I want to shoot fish in a barrel. I want the investing odds stacked way in my favor.
As a smart real estate investor, you want to get the highest return from your money in the shortest amount of time. When major corporate investors such as REITs (real estate investment trusts) invest their money, they donât buy real estate in just one city. The directors and managers of the REIT look around the United States for the very best real estate investing opportunities. When they find the best markets, they spread their money across them.
Real estate investing professionals continuously look at the landscape to see if there are any new markets starting to emerge. When they spot these markets, they take money out of their maturing markets and put it in the emerging markets to continuously create maximum profits.
AVOIDING REAL ESTATE LOSSES WHEN THE MARKET TURNS DOWN
Many books on real estate say âThere is never a bad time to invest in real estate.â I take a realistic and honest stance in this book. I want to help you not only make a great deal of money, but I also want to help you to avoid losing money. When you understand real estate cycles, you understand that there is a time to avoid certain markets. Using the wrong technique in a particular market cycle could cost you a lot of money in lost profitsâor lost equity. For example, the Phoenix, Arizona market was great a few years ago when many companies moved there creating a lot of new jobs (weâll explore why this happens in a later chapter). Now letâs take Pittsburgh during the same period. Had you put your money in that market, which suffered a net population loss, you would have taken a bath on your investment. By absorbing the concepts in this book, you will learn how to avoid such a fate. Using the right technique in the right market will maximize your profits.
DISCOVER THE PATH OF PROGRESS, AND GET WEALTHY
To make the greatest amount of money from real estate in a relatively short period of time, you must understand the Path of Progress. This is where the greatest amount of building and development is taking place.
If you had looked at a map of Southern California 40 years ago, you would have seen that Los Angeles and San Diego were the two largest cities. Between these two giants were hundreds of smaller cities and towns, and millions of acres of farms, orange groves, and undeveloped land.
The Path of Progress indicated that soon there would be little bare land between these two great cities, 120 miles apart. Los Angeles and Long Beach moved south, and San Diego moved north. Huge fortunes were made by investors who followed this path of progress.
One man, Donald Bren, became a billionaire by buying up thousands of acres of bare land in a once-sleepy agricultural county called Orange County. Orange County was smack dab in the middle of this Path of Progress, equidistant between Los Angeles and San Diego.
There have been hundreds of other Paths of Progress across America, though many were smaller and created only a few millionaires! I like to call these Paths of Progress the Paths of Profits. Thatâs because they will produce your highest and fastest returns.
The Path of Progress is one of the key concepts in this book. You will discover how to recognize where it is going, how to find its boundaries, and a method to determine how far it will reach. You will then be able to target your real estate investing with bulls-eye accuracy.
COULD A GREAT EMERGING MARKET BE RIGHT UNDER YOUR FEET?
Just because youâll be able to invest anywhere across America, that doesnât mean you should ignore your own backyard. Iâll show you how to identify exactly what investing opportunities exist in your local market. It may even be on the verge of emerging.
If this is the case, youâre sitting on a gold mine!
But watch out: That fact alone will not make you rich. You must take advantage of it! Investing in emerging markets can make you very wealthy, very quicklyâonly if you take action. One of the reasons my seminar students have been so successful is that I have shown them how to take action when the conditions are ripe to make maximum profits.
WHY MOST PEOPLE CANâT RECOGNIZE AN EMERGING MARKET IN THEIR OWN BACKYARD
If your market is in the early stages of emergence, chances are that most of the local people wonât even recognize it. I call these oversights real estate blind spots. Why do locals often have blind spots? Why canât they see what is clearly in front of them?
This blindness exists because locals have seen the downturn and stagnation of their market for several years. Theyâve become used to thinking, âThis is the way itâs been, and this is the way it will always be.â
As a market is ready to emerge, locals (that includes the so-called expertsâthe local real estate agents) often do not realize that recovery and economic good times are just around the corner. As a matter of fact, they may tell you that youâre crazy for investing, because nothing good has happened in that market for years!
Hereâs a test for whether youâll make it as a real estate millionaire: If you seek a lot of approval, and want people to say beforehand âWow, what a smart investment he made!â... emerging market investing is definitely not for you!
Instead, if youâre doing it right, what youâll hear is âWhat an idiot! Doesnât he know that this marketâs been dead for years? No one else is investing now....Why does HE think heâs so smart!â
You better get used to that kind of thing.
Stick with me, and Iâll show you the sources of information that reveal the true state of your local market. The hair stylist, florist, and coffee shop owner in your town are not privy to this information. Locals will stare in disbelief as you buy properties at bargain prices and then cash in on record profits when you sell them a few years later.
Oh, and donât expect them to label you a hero then; after all, you just proved them wrong. Youâll most likely hear them say âHe was just lucky.â
HOW I DISCOVERED THE POWER OF EMERGING MARKETS
The scenario I just described is what happened to me when I first started investing in Brockton, Massachusetts back in 1995. Brockton had been in a slump for over 15 years! Brockton was once the shoe capital of the world. Its nickname was shoe city.
Everywhere you looked in Brockton, there were shoe factories. Along with the factories were the tenement houses for all the workers. There were 2-, 3-, 4-, 8-, and 10-unit buildings everywhere.
Because most of the factory workers were unskilled labor, few of them could afford their own homes and most rented apartments. As the years passed, it became cheaper to manufacture shoes overseas. Material costs were lower and labor was much cheaper. One by ...