Microsoft Office Publisher 2007 For Dummies

Jim McCarter, Jacqui Salerno Mabin

• Publisher: For Dummies
• Year: 2011
• Print ISBN:
  9780470184967
• eBook ISBN:
  9781118052082
• Edition: 1
• Topic: Informatique
• Subtopic: Applications de l'entreprise

This is supposed to be the age of instant and constant communication, right? And if you have a business, belong to an organization, or have a cause you want to promote, a great-looking flyer or brochure can say a lot.

If you have Microsoft Office Professional, Small Business, or Ultimate on your PC, you already have a great communication tool hidden inside—Publisher 2007. Use it to promote your organization with newsletters, cards, and brochures. This book gets you started with Publisher basics so you can start communicating with your public.

Chances are you're not planning to become a Publisher guru; you just want to use Publisher to get some things done. Then Microsoft Office Publisher 2007 For Dummies is just the book for you! It has just what you need to know to

• Understand design basics and plan a page
• Set up a flyer or publication and place text and pictures where they work best
• Use various Publisher templates
• Incorporate images and files from other programs
• Build Web sites with Publisher
• Prepare your creations for printing or posting online

Whether you're selling a product or service, getting the word out about a not-for-profit organization, or helping out your church, synagogue, or school, Microsoft Office Publisher 2007 For Dummies makes it easy.

Part I

Getting Acquainted with Publisher 2007

In this part . . .

Everyone wants to create publications that people will read. The quality of your printed work can directly influence your income, your career advancement, the list of attendees at your parties, and more. Attractive résumés open the door to interviews, attractive books get bought, attractive birthday cards get picked up in the store more often, attractive ads pull orders, and attractive people date more often. (No, Microsoft Publisher 2007 doesn’t make you more beautiful or handsome.) It’s fair to say that the appearance of your designs affects what people think of you as a person.

Some people are born designers; most people are not. Microsoft Publisher 2007 lets you create professional-quality publications and marketing materials easily, even if you’re not artistically inclined. You do need to know something about the elements that separate good design from poor design and enough about the technology to create publications or page layout documents in Publisher. That’s what Part I is all about. The chapters in this part provide an overview of desktop publishing, tell you what constitutes good design principles, and give you some basic information that you need to know in order to get started working in Microsoft Publisher 2007.

Chapter 1

Own the Printing Press

In This Chapter

Deciding when to use Microsoft Publisher 2007

Understanding desktop publishing

Exploring the design process

Using Publisher templates

Desktop publishing uses page layout software and a personal computer to combine text, type, drawings, and images on a page to create books, newsletters, marketing brochures, flyers, greeting cards, and Web sites, for example. Anything you can print on a page can be put into a page layout program. Microsoft Publisher 2007 lets you place elements on a page, precisely position them, modify them, and specify a print job by using techniques that commercial printers require. Whether you print to your inkjet or laser printer, run down the street to Quick Copy Shop, or send your files to a commercial printer, Microsoft Publisher 2007 helps you prepare your work for that level of quality.

When Should You Use Microsoft Publisher 2007?

Many programs let you design and print pages to various levels of sophistication. These programs include word processors such as Microsoft Word 2007 and Corel WordPerfect Office X3; graphics programs such as CorelDRAW and Adobe Illustrator; and even low-end integrated packages such as Microsoft Works and Broderbund ThinkFree Office 3. The program I use for writing, Microsoft Word 2007, enables me to type text, format text, import pictures, create drawings, and even work with images.

If you can do all that in Microsoft Word 2007, why do you need a desktop publishing or page layout program like Microsoft Publisher 2007? The short answer is control. Microsoft Publisher 2007 lets you control these elements with finer precision and also offers you many special tools.

So, if you just want to stick your company’s logo at the top of your letters and insert a copy of your scanned-in signature at the bottom, you don’t need Publisher to do that. If you want to create a company logo by combining a couple of graphics from different sources, write some text, add some color, and then separate the output to give to a commercial print service to print, Publisher is a better choice. If you want to create high-quality marketing materials that will help you attract new customers and keep existing customers, Publisher is definitely the way to go. It does these things well.

What’s new in Microsoft Publisher 2007?

If you’ve used a previous version of Microsoft Publisher you may be wondering why you should bother with this latest version. Well, here is a partial list of new features to be found in Microsoft Publisher 2007:

Apply your brand in one step: Microsoft Publisher 2007 lets you easily apply and view logos, colors, fonts, and other information in one step.

Search templates: It’s easier than ever to find templates within Microsoft Publisher 2007, and now you can even preview templates online. Just point your Web browser to the Microsoft Office Online Web site to access hundreds of Microsoft Publisher templates — without ever having to leave Microsoft Publisher 2007!

Publisher Tasks: The new Publisher Tasks pane in Microsoft Publisher 2007 provides help with common publication creation and distribution procedures.

Reuse design elem...

Table of contents

• Title
• Contents
• Introduction
• Part I : Getting Acquainted with Publisher 2007
• Part II : Mark This Page
• Part III : 10,000 Words, One Maniac
• Part IV : A Picture Is Worth $6.95
• Part V : Proof Positive
• Part VI : Publishing on the Internet
• Part VII : The Part of Tens