Part One
The Basics
Chapter 1
Introduction
The investments arena is large, complex, and dynamic. These characteristics make it interesting to study, but also make it challenging to keep up with. What changes? Laws and regulations, the introduction of new types of securities and derivatives, innovations in markets and trading, an economy that is persistently changing, and company events, to name a few. Add to this mix the political, technological, and environmental changes that occur throughout the world every day, and you have quite a task to understand investment opportunities and investment management.
There is a wealth of financial information about companies available to financial analysts and investors. The Internet has made vast amounts of information available to everyone, displacing print as a means of communication. Consider the amount of information available about Microsoft Corporation. Not only can investors find annual reports, quarterly reports, press releases and links to the companiesâ filings with regulators on Microsoftâs web site, anyone can download data for analysis in spreadsheet form and can listen in on Microsoftâs managementâs conversations with analysts.
Availability and convenience has eased the data-gathering task of financial analysis. What remains, however, is the more challenging task of analyzing this information in a meaningful way. Recent scandals involving financial disclosures increase the importance of knowing just how to interpret financial information. In response to these scandals, Congress passed the Sarbanes-Oxley (SOX) Act of 2002, which increases the responsibility of publicly traded corporations, accounting firms performing audits, companiesâ management, and financial analysts. And while this Act is an attempt to restore faith in financial disclosures, investors and analysts must still be diligent in interpreting financial data in a meaningful way. The purpose of this book is to assist the analyst and investor in understanding financial information and using this information in an effective manner.
WHAT IS FINANCIAL ANALYSIS?
We focus on financial analysis in this book, which is the selection, evaluation, and interpretation of financial data and other pertinent information to assist in evaluating the operating performance and financial condition of a company. The operating performance of a company is a measure of how well a company has used its resourcesâits assets, both tangible and intangibleâto produce a return on its investment. The financial condition of a company is a measure of its ability to satisfy its obligations, such as the payment of interest on its debt in a timely manner.
Financial reporting is the collection and presentation of current and historical financial information of a company. This reporting includes the annual reports sent to shareholders, the filings with the Securities and Exchange Commission for publicly traded companies, and press releases and other reports made by the company. Financial analysis takes that informationâand much moreâand makes sense out of in terms of what it says about the companyâs past performance and condition andâmore importantlyâwhat it says about the companyâs future performance and condition.
The financial analyst must determine what information to analyze (e.g., financial reports, market information, economic information) and how much information (Five years? Ten years?). The analyst must sift through the vast amount of information, selecting the information that is most important in assessing the companyâs current and future performance and condition. A part of this analysis requires the analyst to assess the quality of the information. Though publicly traded companies must report their financial information according to generally accepted accounting principles (GAAP), there is still some leeway that the reporting company has within these principles. The analyst must understand the extent of this leeway and what this implies for the companyâs future performance.
The analyst has many tools available in the analysis of financial information. These tools include financial ratio analysis and quantitative analysis. The analyst must understand how to use these tools in the most effective manner.
WHAT HAPPENS IF WE ARE NOT LOOKING CLOSELY AT FINANCIAL INFORMATION?
Several of the scandals that arose in the past few years were actually detectable using basic financial analysis and common sense. It is not possible to spot all cases of fraud and manipulation, but there are some telltale signs that should raise caution flags in analysis. Examples of these signs:
- Revenue growth that is out of line with others in the same industry or not reasonable given the current economic climate
- Profits that are increasing at a much faster rate than cash flows generated from operations
- Debt disappearing from the balance sheet
Consider Enron Corporation, Enronâs revenues grew from a little over $13.5 billion to over $100 billion in the 10-year period from 1991 through 2000 as shown in Exhibit 1.1; in other words, its revenues grew at an average rate of over 25% per year. During this period, Enronâs debts grew too, from 76% of its assets to over 82% of its assets. Enron experienced significant growth and reported significant debt, becoming one of the largest corporations in the United States within 15 years of becoming a publicly traded corporation.
Since 2001 Enron has been embroiled in a financial scandal that involved removing debt from its balance sheet into special purpose entities. While the scandal was shocking, Enron had actually provided information in its financial disclosures that hinted at the problems.
Enron disclosed in footnotes to its 2000 10-K filing that it had formed wholly owned and majority-owned limited partnerships âfor the purpose of holding $1.6 billion of assets contribute by Enron.â [Enron 10-K, 2000] The result?
1. Assets and liabilities of Enron did not appear directly in its balance sheet.
2. Gains on Enron stock invested in by these partnerships found their way to Enronâs income statement.
The most notorious deal involved Joint Energy Development Investment Limited Partnership II (JEDI II). Enron executives created this partnership using Enron funds and loans fed through Chewco Investments. Though accounted for as a special purpose entity, with its assets and liabilities removed from Enronâs balance sheet, there was in...