Chapter 1
The Most Amazing Real Estate Company EverâAgain!
William Sanders isnât as well known as Donald Trump or Sam Zell, but no single person has created as many important real estate companies as Sanders. Now in his sixties, Sanders is attempting to build one more great dynamo. For better or worse, his new venture wonât be anything like Security Capital Group, his fantastic but flawed real estate company that tried to be all things real estate.
When I stepped outside the airport terminal and into the white light of an El Paso morning, I looked around for my ride, which hadnât yet arrived. I must have stood on the curb for a long time, because I drifted into a sunlight-induced somnambulant state of waiting and didnât see the man approach me. âSteve Bergsman?â he asked. I nodded and shook hands, I guess somewhat reluctantly, because he laughed and said, âDonât worry Iâm not the FBI.â
He easily could have been, because arranging an interview with William Sanders took a lot of work, a lot of time, and probably a full body scan and scrutiny of my personnel records as kept by some secretive governmental organization.
While researching Sanders before my meeting with him, I came across an old story written during his heyday as chief executive of Security Capital Group. It read: âIn a business dominated by unabashed self-promoters, Sanders is an oddity. His name doesnât even hang on his small office buildings. There is not a single color photo of him available. He is said to make anyone who works with himâinside the company or outâsign confidentiality agreements. âWe donât want anyone to make off with our ideas. I am shocked at what my competitors say publicly,â he says in a polite phone conversation to explain why he wonât be interviewed.â1
The unheralded and selectively secretive Sanders, who next to the legendary Sam Zell stands as probably the most influential and storied real estate investor in the country, is hard at work on his next project, which has been rumored about in the business press. I was going to get a first peek, which is why I was invited down to El Paso.
While Sanders is more of an investor than a finance wizard, this book is not only about raising capital, but also about corporation formation. Sanders, more than any other real estate maven, has wrestled with choosing the best type of corporate format to hold real estate. His firm, Security Capital Group, a company that was actually a holding company for investments in private real estate companies and other REITs, was neither liked by Wall Street nor understood by the investment public. As efficient as Security Capital might have been in regard to ownership, it turned out that it was much too complicated for outside investors.
After numerous attempts at simplification, Sanders eventually folded his tent. The last of the company was sold to GE Capital, but that wasnât exactly a giveaway: The deal closed at $5.4 billion.
Even if Sanders had then retired, he still would be one of the great men of modern real estate history because of the number of companies he founded and impacted through investments.
The global real estate firm, Jones Lang LaSalle, had part of its beginnings in LaSalle Partners, Ltd., an innovative company founded by Sanders in El Paso, Texas, in 1968, which moved to Chicago in 1970. Then there was, of course, Security Capital, and in creating Security Capital, Sanders also formed the huge multifamily REIT, Archstone-Smith Trust. Soon afterward, in a de novo development, he created the company that would become ProLogis, the largest industrial REIT in the world.
That alone would make a real estate man famous, but it was only a piece of Security Capitalâs immenseness. Through Security Capital, Sanders created, expanded, or invested in more than a dozen other companies, including CarrAmerica Realty Corp., Storage USA, Inc., Regency Centers Corp., Homestead Village, and BelmontCorp.
All that may eventually pale next to his latest corporate challenge, Verde Realty, based in El Paso.
GETTING ABOUT
The man who tapped me on the shoulder at the El Paso airport was Christopher Lyons, a former Lehman Brothers guy who was now serving as a vice president with Verde Realty. I opened the car door and climbed into the front seat. The driver, a trim, distinguished-looking man, greeted me with an enthusiastic handshake, âSteve, how are you doing?â My driver for the day was going to be William Sanders himself.
As we wheeled into the streets of El Paso, I reached for the bag holding my tape recorders. Whoops. Ground rule number one. I could take notes during our car ride, which was going to be extensive, but I could not record the interview. Hours later, when we were back at his offices I was finally able to turn on the recorder and get Sanders on record.
One of the first questions I asked as I looked around El Pasoâit didnât appear much more appealing to me than the first couple of times I visited the cityâwas why the heck he was there. This would be revealed to me in the course of the car ride, but the simple answer was âlack of,â as in lack of competition, lack of capital, lack of REITs. As explained by Sanders, El Paso and JuĂĄrez, its sister city on the other side of border, constituted an international metropolitan area of more than 3 million people. Roughly two-thirds of those people were on the Mexican side, but it was obvious that El Paso was showing significant growth as well.
What Sanders meant was that, despite the growth and the significance of the population, El Paso was relatively off the map for national developers. In addition, all that capital currently lubricating the real estate market rarely washed into El Paso. And finally, most of the big REITs didnât have investments in El Paso. The exception being ProLogis, an industrial REIT, but that was to be understood, because the companyâs first development was in El Paso.
As Sanders saw it, El Paso was almost virgin territory for what he wanted to do with his new Verde Realty, the first hint of which came as we passed a number of what I thought to be handsome-looking ProLogis industrial buildings (some of them were probably constructed when Sanders controlled the company). This day, however, he was somewhat dismissive of them. âThese are good buildings, but they are not where I want to be,â he said. âWhereâs that?â I asked. The answer was, not just near the border with Mexico, but right on the border. Thatâs where Verde Realty was going to be.
You have to understand, if there was ever a real estate investment intellectual, it is Sanders. None of his great creations has simply been about making money. They all fulfilled a purpose or need. LaSalle Partners was started to capture the real estate business corporations needed but didnât want to do. This was outsourcing before outsourcing existed. Security Capital was an experiment in real estate ownership. All that might pale in regard to the latest venture, Verde Realty, which was poised to invest in the most unrealized trendline in real estate.
Hereâs a quick version of what Sanders explained: For many decades, the Midwest reigned as the countryâs industrial heartland. And although much production has been shipped overseas, the remaining industrial base has been gradually relocating to the southern states near Mexico because of the inexpensive labor on both sides of the border. This, of course, is the old maquiladora concept.
The classic meaning of maquiladora is a factory located in a Mexican border town that imports materials and equipment on a duty-and tariff-free basis for assembly or manufacturing.
The maquiladora programs were weakened by the rise of China and its even cheaper labor, but there is something to be said for proximity. As Sanders pointed out, a number of companies that had shifted manufacturing to China were already coming back to the U.S.-Mexico border area to be closer to their North American customer base. On my tour of the outskirts of JuĂĄrez, a very large manufacturing facility was being constructed for a company that was moving some operations back to North America from China. This company wasnât closing its China operations, because the shear size of that market demanded a presence there. But some time-sensitive operations and heavy-weight-to-value products destined for the North American marketplace were better suited for the U.S.-Mexico border region.
Sanders contends the U.S. manufacturing that remains in the country will shift more to the border in a great swath stretching from San Diego on the west to Brownsville, Texas, on the east. In between will be some important nodes, such as El PasoâJuĂĄrez.
âIn U.S. industrial parks, most of the buildings are for bulk distribution,â Sanders maintains, âbut down here only about 20 percent fall into that category. The rest are incubator, supplier, manufacturing, and customer service centers.â
He prophesies that El Paso will become the epicenter for Hispanic business in the country.
After lunch we headed east of the twin cities. The El PasoâJuĂĄrez area was tied together by just four border crossings: two within the city, one to the west, and the fourth, called the Zaragoza point of entry, on the outskirts of the population to the east. It was here we encountered the first of Verde Realtyâs holdings, a number of industrial buildings and land right against the border crossing to be built out for incubator, supplier, distribution, and manufacturing development.
On the U.S. side of the border, Sanders explained once more to me that the most prime land is close to the actual border and as close as possible to an international crossing, which certainly included the Verde Realty holdings. The reasoning was there was much shipping of goods between related facilities on each side of the border. If assembly was done in JuĂĄrez, then suppliers and distribution would be out of El Paso. The twin-plant concept has been a feature of maquiladora almost from the beginning because the U.S. âtwinâ is often used for such tasks as procurement, distribution, marketing, and some high-tech manufacturing.2
Sanders believes in the development potential for the whole corridor of border lands, and that means on the Mexico side as well, so as one travels around central JuĂĄrez to the east and south where development begins to scatter into the desert landscape, much of the land is undeveloped. However, one can see the expansion already happening as new residential, retail, and industrial developments pop up madly. Itâs here where Verde Realty has taken a stand, acquiring six tracts, one of which is designated retail, another housing, and the rest (including a tract closer to JuĂĄrez Airport) industrial. As we drove along JuĂĄrezâs International Beltway, through the heart of Verdeâs holdings, Sanders spread out his left arm, âWithin four miles of here, 20,000 to 25,000 homes are being built.â
Even closer are the new industrial complexes. Two Verde properties surround the new manufacturing campus, which itself is near a very large Electrolux campus nearing completion.
HUGE DEVELOPMENT: VERDE MICROCOSM
All this is just small potatoes compared to Verdeâs immense project to the west of El Paso. Itâs here that Sandersâs vision will play out in full. Verde Realty now controls more than 21,000 acres of land surrounding the Santa Teresa port of entry, which was formally dedicated in 1998. The companyâs land is actually in New Mexico, not Texas, abutting Verdeâs land to the south in Mexico, a 46,500-acre, to-be-developed project called San Jeronimo, which is owned by Eloy Vallina, a Verde Group director. Verde is coordinating plans for a binational project of enormous scale and importance for both countries.
Santa Teresa was first envisioned as a transpo...