CHAPTER 1
OPPM and Strategy Execution
Two retired CEOs, friends for over three decades, exchanged memories about their business experiences. One was previously managing partner of the biggest private real estate firm in the country and was now chairman of a successful airline. The other had, for 12 years, directed O.C. Tanner, the 80-year-old global leader in recognition and appreciation. This time they spoke of ideas and tools that had made their work easier and more effective. What really made a difference? One comment resounded with the usual candor and clarity that always accompanied their conversations. âOPPM was simple, yet it was the single most valuable tool I used to execute the strategy and get the right things done,â insisted Kent Murdock, retired Tanner CEO. Those âright thingsâ included lifting sales, increasing profits, and enlarging stockholder return to the highest levels in company history. Joel Peterson, current chairman of JetBlue and faculty member at Stanfordâs Graduate School of Business, added that âif OPPM could communicate strategy simply, and could align execution of that strategy to people, processes, and performance metrics, on a single sheet of paper, it should be in every CEOâs toolkit.â
In their #1 New York Times bestseller Execution, The Discipline of Getting Things Done, Larry Bossidy and Ram Charan said:
Along with having clear goals, you should strive for simplicity in general. One thing youâll notice about leaders who execute is that they speak simply and directly. They talk plainly and forthrightly about whatâs on their minds. They know how to simplify things so that others can understand them, evaluate them, and act on them, so that what they say becomes common sense.
Bossidy and Charan teach that execution is a âdiscipline for meshing strategy with reality, aligning people with goals, and achieving the results promised . . . linking the people process, the strategy, and the operating plan together to get things done on time.â
HOW DID THE ONE-PAGE PROJECT MANAGER (OPPM), A TOOL DEVELOPED FOR PROJECT MANAGEMENT, GET TANGLED UP WITH STRATEGY?
Clark relates the following about the coming together of the one-page project manager (OPPMâ˘) and Leanâhow OPPM found its way into strategy deployment through pursuit of the Shingo Prize:
The sun broke fully from behind the disappearing clouds, unseasonably warming the winter morning in Salt Lake City, Utah. My wife Meredith and I observed as the families of the bride and groom were escorted, following the ceremony, into planned poses by an experienced and demanding photographer. The daughter of close friends from our college years was the happiest of brides, beautiful and basking in every moment of this, her day.
Meredithâs attention was drawn to the sister of the bride, mine to her uncle. The rest of the story is about execution (getting things done) and therefore a most fitting beginning to this, the third book in the OPPM series.
Uncle Stephen M. Beckstead, PhD, associate director of the Shingo Prize for Excellence in Manufacturing, had traveled in for the wedding. We at O.C. Tanner Company were striving to meet the Shingo standards and win the prize. Time between the various photo set-ups provided an opportunity to visit with Steve, and open discussions concerning our readiness for an application.
Quality had always been a passion of Obert Tanner, founder, in 1927, of the company that carries his name. We organized a formal quality department in 1980 and hired outside consultants, for the first time, to help us with metrics and proven processes. I became vice president for quality in 1996, and in addition to the work of our department, observed the efforts of Harold Simons, executive vice president of manufacturing, to incorporate Lean principles and practices into the manufacturing operations.
It was January 2, 1999, as Dr. Beckstead and I visited between wedding pictures. O.C. Tanner had been attempting for several years to eliminate manufacturing waste, to apply portions of the Toyota Production System, and to imbed Lean principles and practices into our operations. We certainly had come a long way, but was it far enough? Was now the time to apply?
After sets of probing questions, Steve agreed to visit our plant for a high-level assessment. Immediately following his visit and encouraging conclusions, I decided the Tanner Company should apply for the Shingo Prize. Harold was skeptical, knowing that much work still needed to be done. Moreover, our marketing leader worried that our then current level of quality problems, although measurably less than our competition, would preclude us from winning the prize. Senior management, however, gave me the go-ahead to apply.
As a member of our operating committee, I approached my peers across the firm, asking for team members to complete the substantial application. With departments already running beyond capacity, coupled with an absence of confidence that we were yet good enough, no operating leader was willing to deploy the quality of talent necessary to tackle the arduous task that lay before us, especially given a short lead time prior to the application deadline.
What happened next should not have been surprising to us. We extended a general invitation for volunteers to anyone who would be interested in working on our Shingo application. We advised them that it would be a project taking about a month, and the team would begin working each evening at 5:00 PM and go until midnight! The response was most encouraging. A full team comprised of all the necessary skills just happened to show up.
Together, we collected the data, going back over the years of effort and results, and completed the required application. Following their meticulous review of the application, a team of three Shingo examiners were deployed for a comprehensive site visit, verification, and analysis. Several weeks later, the Tanner Company was notified that, indeed, we had successfully âchallenged â and were awarded the Shingo Prize for Excellence in Manufacturing.
Following the receipt of the prize, I accepted a position on the Shingo board of governors. After completing my term of service on the board, Harold Simons filled my spot, where, as of this writing, he continues to add a depth of experience as not only a student of Lean, but as one who has merged the Toyota Production System with Lean thinking, OPPM, and A3 reports. He passionately drives Lean practices in manufacturing and advances their adoption throughout the entire enterprise.
Harold directed 4 members of his staff to, in addition to managing Lean efforts at Tanner, become scrupulously trained and then volunteer as Shingo examiners themselves.
Now before we move on, how did Meredith do in her efforts to secure results? She found her way to the sister of the bride and suggested that it might be well for Jenny to date our son Jarv. Over the mild objections of her siblings, Jenny and Jarv did call each other, even though they were attending universities in two different cities. And speaking of getting things done, they were engaged three months later, married four months after that, and now, at the time of this writing, have happily welcomed their fourth child into their cheerful family.
O.C. Tanner Company was now conversant with and committed to Lean. Kent, however, was vigilant in reminding us of the pitfalls associated with an obsessive devotion to a single business âdoctrine.â He demanded that we âwrestle it throughâ until we found the right balance and right fit for each set of ideas.
An almost unavoidable, certainly natural confluence of events seemed to thrust OPPM toward the execution of strategy. The tool promotes and supports Lean thinking and is itself Lean, pushing so much of the waste (or muda, as Toyota would say) out of the project communication process that it became an integral part of O. C. Tanner Companyâs continued Lean pursuits and our efforts to use the right mix of strategic principles. This included incorporating and aligning OPPM with our iterations of Dr. Robert S. Kaplanâs Strategy Map and its accompanying Balanced Scorecard.
While Mike and I both labored with these powerful ideas at our firm, Mike continued to teach Lean principles to his evening university students, and I found myself traveling and speaking more frequently on OPPM.
As previously mentioned, Mike was the first to recognize how OPPM fit into Toyotaâs Lean, single-page A3 report. He incorporated it and drove hundreds of problem-solving projects, some small and some rather large, using OPPM/A3s. Together, we designed our balanced scorecard, linked it to the corporate strategy map, and aligned it, through our project- management office, to the prioritization of corporate projects and their subsequent performance metrics. A certain clarity emerged. Every employee was more conversant with, committed to, and engaged in getting the right things done. Strategy was being executed.
While this was incubating at our firm, hundreds of thousands of OPPM templates were downloaded from www.onepageprojectmanager.com to individuals, firms, and even governments across the globe. From a university president requiring OPPMs for every project coming across his desk to a mother planning her daughterâs wedding. From a CEO in Beijing, China to a project manager in Madrid, Spain. From a managing partner of a giant consulting firm in Boston to a boomer mom in Saratoga, California. From a program manager in Abu Dhabi to the U.S. government, which has used the system extensively in pandemic planning and the tracking of the globalization of the FDA, with offices in China, India, Latin America, and Europe.
We will now try to share with you, in this short book, examples of how you can use OPPM and A3 to drive strategy and solve problemsâindeed, how these tools will help you simplify Lean improvements and communicate essential elements of the Toyota Production System on a single sheet of paper. We will show you a proven path to engage your team to execute your strategy.
CHAPTER 2
What Is an OPPM?
First we want to cover, in an abbreviated form, how to construct an OPPM. If you have read the first OPPM book, this chapter, which is based on that book, will provide a useful review. If you have not read that book, this will give you the basics so you can start applying the tool in your everyday work life.
THE THINKING BEHIND THE OPPM
Imagine your boss asking you to quickly provide a report on your project: What aspects of the project are on, ahead, or behind schedule? Who is responsible for each of the projectâs major tasks? How is the project performing in terms of the budget? How well is the project meeting its objectives? What major problems have cropped up? Generally, how well is the project presently progressing, and what is forecast for the next three months?
Wow, you think, thatâs a major undertaking. It will take me and my team hours to collect and organize that much information and put it into a presentable form. This could hurt our performance because this is time away from directly working on the project. And then thereâs a good chance the boss wonât even read all of it because things are always hectic and the boss is always very, very busy.
After working on enough projects, we knew it was a challenge to provide upper management with the information it needed about a project, to provide it in a way that was easily understood and digested, and to collect and present the information in a format that did not take up too much of our time or our teamâs.
This was the impetus behind the creation of the OPPM. The promise of this tool: It will convey all the salient information a projectâs stakeholders need to know and provide it in a timely, easy-to-understand, and easy-to-compile format. The OPPM is a communication tool unlike any other available to the project manager. It is designed primarily to communicate aspects of a project to those who are not part of the project, both inside and outside the organization.
Every project has a constituency deeply interested, though not directly involved in it, yet few project managers know how to effectively communicate with this constituency.
This constituency includes the board of directors, senior management, suppliers, customers, superiors or subordinates indirectly involved with the project or its outcome, and others. They want to be told what is going on in ways that engage them and doesnât waste their time, but they donât want to be given long reports with very detailed analyses. Yet, they also donât want communications that are too brief, too inconsequential, or too unsubstantial. These tend to generate more questions than they answer. Instead, they want enough information to answer their questions, but not so much information as to cause them to become inundated with facts and figures.
The OPPM neatly balances their need to know with their desire to know just enough in a format that is easy to read. It answers more questions than it generates, which is why it is such an effective communication tool.
VISUAL ASPECTS OF THE OPPM
The OPPM uses symbols and color to paint a visual, easy-to-understand picture of where a project is at any given moment in time. And it links important components of a project. For example, managers of each part of a project are linked to their part in terms of deadlines and challenges. Senior management immediately sees who is responsible for what and how well each part of the project is going. Outstanding performance that exceeds the pl...