In this part . . .
Chapter 1
Why Switch? Demystifying the Mac Mantra
In This Chapter
Take your best shot â overcoming objections
Appleâs Macintosh computers arenât perfect. They wonât cure bad breath, save your marriage, or fix a bad hair day. Apple has had its share of product recalls. Talk to enough Mac owners, and youâll find one who thinks he got a lemon and wasnât satisfied with Appleâs service. You can probably find a cheaper computer that will do what you really need. The vast majority of computer users get by using Microsoft Windows, and you can, too. So why even think about switching?
Macs offer you a far better experience; thatâs why. In big ways, such as security and industrial design, and in countless little details, Apple makes the extra effort to get things right â right for the user, not some corporate purchasing department. For those of us who spend a good part of our lives in front of a video display, those easier-to-use controls, well-thought-out software choices, and better hardware fit and finish all add up to create a tool that lets us do what we want and doesnât get in our way. For more casual users, Macâs simpler design means less head scratching while you figure out how you did that task the last time.
Life is too short for Windows aggravation. Computers are now integral parts of our lives: We use them for work, for play, to communicate, to find mates, to shop, to express ourselves, to educate our children, and to manage our money. They help us fix our homes, cure our diseases, and even clean out our attics. No one has time to fuss over them, fix crashes, fight viruses, clean out hard drives, figure out why the printer wonât work, reload the software, or press Ctrl+Alt+Delete. We need computers to be there when we want them. And for the most part, Macs are. Macs just work.
Microsoft isnât run by a bunch of idiots. The company is run by some very smart people, and they hire top-notch engineers. Just getting a product as complex as Windows out the door takes extraordinary talent. But Windows is designed for corporations. A Microsoft engineer revealed on his blog that one of the companyâs corporate users had 9,000 programs for Windows. The user simply couldnât afford to update them for new releases. Microsoft Windows has to support all the old software that is out there. Apple is better able to let go of the past and is therefore more nimble in developing new ways to make your life easier.
Apple sees its mission as harnessing the rapid advances in computing hardware to create revolutionary new products that improve our lives. The Macintosh, the iPod, and the iPhone are each filled with groundbreaking innovations. They are cool to look at and to own. Why buy boring?
Steve Jobsâ other company
For ten years, Apple CEO Steve Jobs moonlighted in another job: running Pixar Animation. There have been many movie studios in the history of film, but few have produced eight smash hits in a row: Toy Story 1 and 2; A Bugâs Life; Monsters, Inc.; Finding Nemo; The Incred-ibles; Cars; and Ratatouille. All were critically acclaimed box office successes that made extensive use of the very latest in computer animation technology. But the key to their popularity was subordinating the gee-whiz special effects to the telling of a compelling story. Want to know what makes Macs different? Rent one of these movies.
Be Happy You Waited
In many ways, now is an ideal time to switch to Macs. Windows users who upgrade to the new Vista operating system will have a lot of new stuff to get used to anyway. So one way or another, a switch is in your future. If your PC is more than a year or two old, youâll probably have to buy a new computer or do a major upgrade of your existing hardware to run Vista â the PC industry is counting on it. Meanwhile, Apple has just gone through a major transition in its product line that makes Macs much more attractive to Windows users. All new Macs now run on Intel microprocessors, the same ones that power most Windows machines. In fact, any Mac sold today is a full-fledged, strictly kosher PC, one that can run the Windows XP and Vista operating systems as well as any PC on the market. So if you must run some software that is available only for Windows, you can use it on a Mac too. Yeah, youâll have to buy and install Windows separately, but I walk you through that in Chapter 13.
Take Your Best Shot
The question of which is a better personal computer, a Macintosh or a Windows PC, provokes passion matched by few other controversies. Were the world less civilized, Apple fans would long since have been burned at the stake by more numerous Windows users fed up with hearing how great Macs are. Instead, the debate rages over claims that Macs are not a suitable choice because theyâre too this or canât do that. The following sections outline the principal objections.
âMacs are too expensiveâ
If you are looking for the absolute cheapest computer you can find, you are reading the wrong book. As of this writing, you can buy a new Windows XP computer for as little as $300. But when you price higher-end configurations from name-brand manufacturers â ones that match what you get standard with a Mac â the difference in price is less and often disappears. In the United...