eBook - ePub

Geomarketing

Name: Geomarketing
Author: Gérard Cliquet

Methods and Strategies in Spatial Marketing

Gérard Cliquet,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Geomarketing

Methods and Strategies in Spatial Marketing

Gérard Cliquet,

About this book

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.

The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

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Yes, you can access Geomarketing by Gérard Cliquet in PDF and/or ePUB format, as well as other popular books in Business & International Marketing. We have over one million books available in our catalogue for you to explore.