eBook - ePub

Marketing the Professional Services Firm

Name: Marketing the Professional Services Firm
ISBN: 9781119995425

Applying the Principles and the Science of Marketing to the Professions

Laurie Young,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Laurie Young,

About this book

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

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Yes, you can access Marketing the Professional Services Firm by Laurie Young in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.