- The big problem in project management
- The magic line ā what to say when you get handed a project and what not to say
- Setting a clear goal.
- Controlling changes to the goal
- Maximising the win-conditions of the stakeholders
- The definition of a successful project
- The way to set SMART goals
- When to consider something a project
THE BIG PROBLEM IN PROJECT MANAGEMENT
Why is it that so many projects that we see, read about or get involved in, go wrong? In my experience, the number one reason for this is that they were never actually possible in the first place. You see, project management is actually the most difficult job in the world. This is because in project management, we get asked to make a prediction of the future (a plan) and then make the prediction come true (execute the plan). If you could actually do that each time, you probably wouldnāt be reading this book. Indeed I probably wouldnāt have written it. Instead Iād be spending my time at the race track or in casinos or buying lottery tickets ā if I could predict the future and have it come true.
If that wasnāt bad enough, we often get asked to make these predictions in a very strange way. Imagine if your car was acting up. You take it to the garage and say: āI donāt know whatās wrong with my car, but I need you to fix it in the next half hour and Iāll give you fifty pounds/euros/dollars for it.ā It would be a strange thing to say. But imagine the mechanic in the garage simply responded with āsureā. That would surely be much stranger. And half an hour later, as you drive your car out of the forecourt having given him the fifty pounds, youād be wondering what heād done to your car and whether he had, in fact, done anything. Of course, we couldnāt imagine such a silly scenario in a garage.
However, in a lot of the projects that we get handed, such conversations are almost routine. Somebody says, āHereās the project. I donāt know much about it. But itās got to be done by this date for this budget. You canāt hire any more people and good luck with that.ā
Itās important to realise that when youāre given a project, youāre actually given two things. There is the project itself, for example the 2012 Olympic Games, and then there are the constraints. Constraints are things like:
- it has to be done by a certain date;
- or within a certain budget;
- or with certain resources;
- or the scope of the project has already been decided;
- or some combination of these.
If you try to deal with the project and the constraints together, youāre potentially going to get yourself into a lot of trouble. Because as you think about the project, you think about all the stuff youāre going to have to do and all the time thatās going to take. But the constraints are telling you that youāre not going to be given that time. And youāre probably thinking that you are going to need four, five, possibly six people to do this project. Other constraints are telling you that youāll lucky to get a man and a dog to work on it.
This book will talk about the reasons why projects fail. As Iāve already said, the number one reason that they fail is that they were never actually possible in the first place. Somebody said, āHereās the project and here are the constraintsā and everybody said, āSureā. So the first thing you need to know when you get handed a project is the Magic Line.
THE MAGIC LINE
When somebody hands you a project, the last thing on earth you should say is āsureā. Instead you need to say, āIāll take a look at it.ā Somebody comes running in to you and says here it is and they need an answer right now. You say, āIāll take a look at itā. Somebodyās at a meeting, jumping up and down, banging the table and saying, āI need to know nowā. You say, āIāll take a look at it. Letās take a time out so that I can do that.ā Somebody says, āThe greatest of all bosses needs an answer by four oāclock today.ā You say, āIām going to have to take a look at it.ā
Itās the only reasonable and sensible answer when youāre given a project.
And in a million other normal trades, industries and professions, this is exactly what happens. Because when you do take your car to the garage and say, āI donāt know whatās wrong with my car ā¦ā, they donāt say āsureā. They say, āIāll take a look at it.ā And the guy does exactly that. He lifts the bonnet or pokes around under the car and then tells you whatās possible and whatās not possible. You may be waving your 50 euros but if they say to you, āListen mate, youāve got three choices. You can get a reconditioned engine, you can get a new engine, or you can go and talk to sales about a new carā, then you have some decisions to make.
This idea of an examination first to bring up the options, followed by a plan of action is standard in most normal trades, industries and professions. Itās the right thing to do. Itās also the right thing to do on projects.
Once youāve said, āIāll take a look at itā, it means that you can park the constraints while you try to understand what the project is all about. The first thing you have to do then is to figure out the goal of the project. Thereās nothing too surprising about that. There are three issues that you must address here and theyāre all big project killers if you donāt get them right.
1. THE GOAL OF THE PROJECT MUST BE CLEAR AND NOT VAGUE
You must put a sort of boundary around the project. You then clarify that the things within the boundary are part of the project while the things outside the boundary are not. You may have heard of āin scopeā (within the boundary) and āout of scopeā (outside the boundary).
So:
- In scope: The project will do these things. It will bring these benefits. It will have these features. It will deliver these deliverables.
- Out of scope: The project will not do these things. They are parts of other projects or initiatives or systems. Theyāre not part of your thing.
If you succeed in fixing this boundary, think of it like this ā a box:
If you fail to fix this boundary then it would be drawn like this ā a cloud:
The problem with projects whose goal is ācloudyā is that they canāt finish. They canāt finish because they donāt know what āfinishā is. With the clear (boxed) goal, itās almost like the items within the box form a checklist. When all of these things are done, then the project is done. With the cloud we canāt say that and then what will happen is the following.
This is what the team will deliver:
But the boss will say, āThis is what I was expecting.ā
And the customer will say, āI thought we were getting this.ā
And the resulting gaps in expectations will cause a lot of unhappiness to a lot of people.
We donāt have to look too far to find projects where this has been a problem. There was the movie Waterworld which had an initial budget of $ 100 million and ended up costing twice that. This was a film where they were rewriting the script (the definition of the goal of the project) while they were shooting the film. Or take the London Stock Exchangeās (in)famous TAURUS project which has become a classic case study in project failure.
TAURUS (Transfer and Automated Registration of Uncertificated Stock) was an IT project at the LSE designed to result in paperless trading and computerised shareholding. The main aim of Taurus was to reduce costs and the time taken to process share transactions. The project was started in the mid 1980ās and was finally scrapped in 1993 at a cost of about Ā£ 800 million. The main reason for its failure was that the scope (goal) of the project was never fixed and so continued to expand over the life of the project.
After the project was cancelled and the recriminations began, one simple statement ā from amongst a plethora issued by the Stock Exchange ā told the story. āWe were testing parts of the system, while other parts hadnāt been designed or builtā [my italics]. A cloudy goal? You said it.
So, your goal has to be clear, not vague. We have to have boxes, not clouds.
2. YOU MUST CONTROL CHANGES TO THE GOAL
Letās say you succeed in boxing off your goal and then you start the project. What happens then? Well, what happens then is that changes start happening. Hereās something they should have told you about but they didnāt. Hereās something you should have seen but you missed it. Hereās a change in say, the business or the regulatory climate ā something, for example, that your competitors have done that youāre going to have to respond to.
And thereās no problem with any of this ā after all, the rate of chan...