Chapter 1: Break out of the cotton wool society
Today we live in a cotton wool society and I am over it! There are so many rules, so many regulations and so many people telling us what we can and canāt do. You go to the beach and there are signs telling you donāt run, donāt rollerblade, donāt fish, donāt skate, no bikes, no phones, no cars, no alcohol ā essentially no fun! Donāt swim, donāt run, donāt walk, donāt talk, donāt eat, donāt drink. There are all these things you canāt do. You go to work and youāve got occupational health and safety rules, all these human resource regulations, risk management. Stop doing this, start doing that, donāt go here, donāt go there. All the things we canāt do, but not much about what we can do. We get caught up in all the cantās and it stops us from stepping out and stepping up. We get so used to constantly being told where to be and what to do that we lose the ability to take charge of our own lives, to be responsible for our own behaviours, results and outcomes.
It seems to me the world has gone crazy! We create more rules to protect people from harm and try to influence their behaviour. Some of these things border on the ridiculous: schools ban kids from turning cartwheels; proposed laws require you to walk your dog; teeth cleaning is mandated in daycare centres; licences are required for just about everything from fishing to busking.
Within this cotton wool protection, we are too afraid to take up the adventure of life because we have all these people telling us we canāt go there, we shouldnāt do it, we shouldnāt try it, we shouldnāt give it a go.
More and more people are living their lives vicariously through watching reality television shows. We watch MasterChef but eat fast food. We watch The Biggest Loser rather than go to the gym. We would rather watch Survivor than set out on our own adventure, and rather watch The Apprentice than start a business ourselves. Then we get nice and comfy on the lounge and we watch Jerry Springer just to prove to ourselves that, compared with others, our lives arenāt really that stuffed up.
We have become a nation of watchers, not doers.
The cotton wool society holds us back, putting us in boxes and applying labels that define us by our actions. From the day weāre born we are labelled: he cries a lot, she sleeps a lot, so there we are in our first box. Then we go to school and we get put in more boxes: she is good at sport; he is disruptive; she can dance. Then we go to work and get put in another box: he is not a team player; she doesnāt write good reports; he is not dedicated. Throughout life we are given more and more labels and are put into more and more boxes. The cotton wool society shapes the way we live. Everyone is expected to do things the same way and we get caught in this system and pattern.
The great achievers in life donāt fit into the boxes. They wonāt accept being put inside a box or accept being labelled. They shrug it off. They create their own path and take responsibility for their own lives and results.
Are you living in a system of same old, same old, doing what everyone else does? It goes something like this: Iām born. I live in a family in a certain degree of financial security. I grow up in that family. I go to school. I go out into the wide world and look for a job. I find a partner. Everyone asks me when Iām going to have kids, so I have kids, and everyone wants to know when we are having another. Then everyone asks when Iām going to get a new job. The family is on my back about when weāre going to get a bigger house, a better car. Living life in this cotton wool society, you grow to believe that you need to do all these things in this way, following the same pattern.
Then you get to the stage when life is starting to run out, and you ask yourself, āWhat am I going to do when I retire?ā Then you retire, get a watch in a gift box, and do very little until you are put in your final box ā and thatās the end of it. I donāt know about you but I refuse to live in these boxes. I refuse to accept the labels. I refuse to do the things that average people do. I refuse to participate in a world that has decided to watch rather than do.
Donāt get me started on the people who use social media throughout the day to register the non-events in their boring lives ā every move they make! ājust had a long flat white coffee with two sugars at Lala restaurantā; ājust parked the car at qvb car parkā. Do they really think anyone cares enough about their daily life to read all these silly messages? Isnāt it time they got a life and played a bigger game than they are currently playing? Did something remarkable or amazing? Created a life that was outstanding and then sent some messages about that you would really like to read?
I think we need to break out of the cotton wool society and create a different path, a path paved with enthusiasm, excitement and adventure, where we enjoy every possible moment, a path rich with rewards of happiness and fulfilment. Something absolutely awesome and amazing.
Itās time we took charge of our own welfare. Itās time we took responsibility for our own decisions, our own behaviour and, ultimately, the consequences and outcomes of our lives.
Iām fortunate in my life. I get to mentor CEOs, work with successful leaders and teams and the highest of high achievers. I also get to work with people and organisations that are stuck in a rut and going nowhere. I work with sportspeople and with schoolchildren. Most importantly, I get the opportunity to have many conversations with them about the difference between average and awesome.
When I talk to outstanding achievers, amazing teams and awesome organisations, they all say the same thing: there are two paths we can choose.
There are two paths that we can choose ā the path of average or the path of awesome.
We can choose the path of average, which is very crowded, full of people caught up in the cotton wool society just doing enough to get by. They play safe: āWe donāt want to get outside that cotton wool, or get caught up in something that might be a little bit risky, a little bit dangerous and a little bit adventurous, a little bit out of our comfort zone ā even for a day.ā
The second path is the path to an awesome life, the path to playing a bigger game. There are very few people, teams and organisations on the path to awesome. Why is that? Could it be because you have to do a little bit more, to make a bit more of an effort? You have to get outside that cotton wool, get outside your comfort zone and do things other people are not prepared to do.
Sourena ā no limits
Sourena Vasseghi is a guy who just refuses to let the cotton wool society shape what he does and how he does it. Society is quick to label people like Sourena and loves to put them in boxes, tell them what they can and canāt do.
You see, at the age of two Sourena was diagnosed with cerebral palsy, but he just refused to accept the limitations that society believes should be placed on his life. In fact, he has broken all the rules. In 2001 he graduated from the University of Southern California with a business and marketing degree and opened his own marketing firm. He has written an award-winning book, Love Your Life and It Will Love You Back. These days he travels the country with his good friend Rich Finley, sharing his story and motivating others to live a life outside the cotton wool society.
If a guy like Sourena can find the courage to stare the cotton wool society in the face and say āNo wayā, I am sure any of us can take the opportunity to step outside of the box and see what happens.
My game plan (donāt skip this ā itās important)
Most people who read this book wonāt do anything with the insights and ideas it inspires (sad, but unfortunately true). Let me tell you why. Most people will turn to the next chapter without pausing long enough to capture their ideas and thoughts. Yes, I know what youāre thinking: Iāll come back and do it later. No you wonāt. So stop right now and take a few minutes to write down your ideas ā your personal game plan. You donāt want to write inside a new book? Build a bridge, get over it. This book is about getting you better results, so you need a better plan. Thatās where the āMy game planā page becomes extremely useful. Capturing your personal thoughts at the end of each chapter will help you build up your personal plan step by step. These notes will be invaluable to you in the future. So do it, donāt turn to the next chapter till itās done. Even if itās just one idea itāll set you on your way to playing a bigger game.
MY GAME PLAN:
Chapter 2: Play a bigger game!
So what does playing a bigger game mean? It means choosing to stretch yourself:
⢠to test the boundaries
⢠to become better
⢠to achieve greater things
⢠to be a better person
⢠to do things you have never done before
⢠to have things in your life you never thought possible.
There are some myths in todayās society about playing a bigger game ā some ideas that are promoted as shortcuts to winning anything and everything you want.
There is the myth about the power of positive thinking. Perhaps you have read that book? All you have to do is be positive, just be positive all the time and life is going to be great. Think positive all the time and life will turn out just the way you want it to.
That is just rubbish and I refuse to believe it. There a...