PART 1
STOP THINKING . . . START KNOWING! THE FOUNDATION ON WHICH ALL IS BUILT
TIP #1: GO ON FACTSâNOT ON HYPE.
Forget guessing or hoping. Ask the tough questions of everyone involvedâvendor, realtor and banker. If you are informed, youâre investing. If you are uninformed (or guessing), you are speculating.
Right up front in this book, we must be frank. Weâve all heard the stories about instant real estate riches, and thereâs a certain thrill in thinking the deal-of-a-lifetime is just around the corner. But in order to be a long-term, wealth-creating investor (instead of a speculator), you need to be realistic. Real estate, like any investment vehicle, needs to have a system, a system that forces you to ask the tough questions . . . and removes any guesswork.
To be successful in real estate investing is to build long-term wealth. The quest for the ârightâ property, the thrill of the negotiation and the adrenaline rush of the offer are all kind of exciting. They also complicate the process, and firmly underline the need to develop an emotion-free approach to decision-making.
When experienced real estate investors talk about removing the emotion from their investment decisions, theyâre not talking about conducting business from behind an emotional wall. Theyâre talking about making business decisions based on solid business information and what sophisticated investors call âmarket fundamentals.â
WHAT DO YOU NEED TO DO?
Commit to the facts
To make a decision based on fundamentals, always do your homeworkâall of it. Your homework will be complete once you can substitute the word âknowâ in the following sentences (where you may now be using the word âthinkâ). For example:
âI know (not think) these renters will stay after the property changes hands.â
âI know (not think) the economics of the region and the neighbourhood are primed for long-term growth.â
âI know (not think) this property can be rezoned to accommodate my plans.â
âI know (not think) the income this investment generates will cover all of the expenses of the property.â
âI know (not think) that I am working with legitimate real estate investors and that any documents I sign are above board because I will not participate in a fraudulent deal.â
Adopt a proven investment system
Youâll learn more about what it means to âknow, not thinkâ as you move through this book. For now, itâs important to get a good handle on the idea that a real estate investment system means operating on fact-based decision-making.
To be successful, a system must do several things:
1. Be proven to work in your country, town and neighbourhood, thus not leading you down the wrong path.
2. Force you to ask the tough questions and not allow you to buy until all the homework is done (thus removing emotion).
3. Leave very little to chance, thus giving you a distinct advantage buying in any market that meets the criteria.
SOPHISTICATED INVESTOR TIP
Remember: âFundamentals, not emotions!â Make this your business mantra. Never lose sight of the fact that when it comes to investing money, you need cold, hard facts, not just hopes and dreams.
KEY INSIGHT
In the beginning, investing with a system may proceed at a slower pace than you expect. However, with time and experience, you will learn to interpret critical information more quickly. A system-based approach means youâll never miss a critical piece of information and never get caught in a bad deal. That makes the extra effort worthwhile!
TIP #2: FEAR: THE GREATEST MOTIVATOR AND THE GREATEST DE-MOTIVATOR. DEAL WITH IT.
Analysis paralysis is an investment killer. You get over it if you have a proven system you can trust.
Too much of the wrong kind of information can hold you back from making investment decisions. Even though you may feel like you are moving forward by collecting lots of information (some of which is useful and some of which is not), you will find that in the real world you will not make any money until you actually take the step and purchase a property.
Weâve all heard the âif onlyâ stories from would-be investors. Theyâre the offspring of those who never took any action because fear held them back. As with all things in life, action fuels success.
Novice investors need to face the fact that, when it comes to the business of learning to be a successful investor, there comes a time when just listening will hold you back. Indeed, the ability to take action is the number one difference between successful real estate investors and wannabes.
WHAT DO YOU NEED TO DO?
Use fear as a toolâmake it work in your favour
Fear is an instinct designed to keep us alive, not control us. Use it as a motivator by turning the fear of action into the fear of missing out and youâll never have to tell those future grandkids about the time fear made you miss out on a real estate investment opportunity!
This step demands honesty. Ask yourself how often youâve allowed fear to hold you back from making important decisions. Now ask yourself if that choice served you well financially. Recognize how the fear of stepping into real estate investment can keep us from earning long-term wealth.
Mind your W, S & Qs
Use the WriteâScratchâQuestion approach to fear management and you will find yourself answering your toughest questions.
Write: Donât let yourself stew over a new excuse. Stop what youâre doing and write the excuse down on a piece of paper.
Scratch: Now cross it out with your pen.
Question: Turn that excuse into a âpositive-spin question.â Even if X is true, what can I do about it? Get the answers you need to eliminate the fear.
Hereâs what that looks like in action:
Write the excuse: âI heard that as a landlord you can get stuck with a bad tenant.â
Now, scratch out the excuse.
Formulate the positive-spin question: What system can I follow to ensure I provide great tenants with a great place to live?
Answer: Check credit and references. Set the standards by which youâll accept a tenant, and set them high. Remember, youâre looking for an equity-building tenantâsomeone who wants to treat your property as if it were his own.
Use a lease agreement that gives you a proactive way to deal with any eventuality. (Include late penalties, non-sufficient-funds (NSF) cheques, move-out notices, pets, noise, etc.)
Know your local tenancy laws and do a move-in inspection (take your digital camera along) before the tenant moves in. Get postdated cheques where allowed.
Write the excuse: âI donât have time to invest.â
Now, scratch out the excuse.
Formulate the positive-spin question: What can I do to prioritize my time to find a couple of hours a week to focus on my real estate investment business?
Answer: Talk to your spouse/family. Look at the demands of your family life; where is extra time available?
Seek out joint-venture partners to share the time and capital investment. Explore creative but less time-intensive investment opportunities using joint ventures or registered retirement savings funds. Surround yourself with like-minded people who understand long-term investing; they will gladly teach you their tricks.
Write the excuse: âI missed the market boom.â
Now, scratch out the excuse.
Formulate the positive-spin question: If real estate investment is about long-term wealth development, it must be about more than the âboom.â Where can I find a trusted system to help me see the advantages of the current market?
Answer: Youâre in the real estate business to make money. Build a team of professionals that is designed to give you a market edge, not hold you back. Refer to the next tip for more on how to choose your team.
SOPHISTICATED INVESTOR TIP
Practise the win-win approach to team building. Donât waste your teamâs time and theyâll learn not to waste yours.
Never (ever!) build your team based on a discount price for services rendered.
Discount Team Members = Potential for Disaster!
KEY INSIGHT
Learn to channel healthy fear into positive investment decisions. If the answers to your due diligence questions arenât leading you toward actual investment action, keep following the proven system until they do! Fear keeps you sharpâjust donât let it hold you back. If anyone gives you advice or an opinion, always look at the source to see if they really and truly know what theyâre talking about. There are a lot of instant real estate âexpertsâ popping up across the country; donât let these fly-by-nighters steal your dreams or cost you your business and your reputation.
TIP #3:...