eBook - ePub

The End of Fundraising

Name: The End of Fundraising
ISBN: 9781118010075

Raise More Money by Selling Your Impact

Jason Saul,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The End of Fundraising

Raise More Money by Selling Your Impact

Jason Saul,

About this book

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?

Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.

The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.

For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders.

Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to

Understand the role of social change in our economy
Capture and communicate impact in simple, compelling terms
Identify the new market stakeholders that value nonprofit outcomes
Create powerful value propositions to increase leverage
Improve the success of a nonprofit's pitches to funders

The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

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Yes, you can access The End of Fundraising by Jason Saul in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.