- English
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eBook - ePub
About this book
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
- Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
- Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
- Covers the global war on terrorism and the substantial US investment in Iraqi media
- Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
- Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Global Communication by Thomas L. McPhail in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title page
- Copyright page
- List of Figures and Tables
- Notes on Contributors
- Preface
- 1: Global Communication: Background
- 2: Development Research Traditions and Global Communication
- 3: The Message: The Role of International Organizations
- 4: Public Diplomacy: New Dimensions and Implications
- 5: The Medium: Global Technologies and Organizations
- 6: Internet: The Evolving Frontier
- 7: American Multimedia Conglomerates
- 8: Non-US Stakeholders of Multimedia Conglomerates
- 9: Euromedia: Integration and Cultural Diversity in a Changing Media Landscape
- 10: Global Issues, Music, and MTV
- 11: CNN: International Role Impact and Global Competitors
- 12: The Roles of Global News Agencies
- 13: Arab Media and the Al-Jazeera Effect
- 14: Media Globalization in Asia
- 15: The Role of Global Advertising
- 16: Summary and Conclusions
- Select Bibliography
- Index