Smart Giving Is Good Business
eBook - ePub

Smart Giving Is Good Business

How Corporate Philanthropy Can Benefit Your Company and Society

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Smart Giving Is Good Business

How Corporate Philanthropy Can Benefit Your Company and Society

About this book

Answers to the 12 most common and critical questions about corporate giving

In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.

  • Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship
  • Reveals how an effective philanthropic program and commitment can be incorporated in any organization
  • Contains a comprehensive review of the information corporations need to make informed decisions about giving

The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

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Yes, you can access Smart Giving Is Good Business by Curt Weeden,Curt Weeden in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Jossey-Bass
Year
2011
Print ISBN
9780470873632
eBook ISBN
9781118001622
Edition
1
Topic
Business
Subtopic
Business Ethics
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Introduction: Why More Corporations Are Giving Less
  5. Chapter 1: Why Should a Business Give at All?
  6. Chapter 2: What's the Right Amount to Give?
  7. Chapter 3: Who Decides What Gets Funded?
  8. Chapter 4: What's the Right Role for the CEO?
  9. Chapter 5: Who Should Administer Company Donations?
  10. Chapter 6: Does a Company Need a Foundation?
  11. Chapter 7: Should a Company Donate Products or Services?
  12. Chapter 8: How Much Should a Company Donate for Dinners and Events?
  13. Chapter 9: Should a Company Fund the United Way, or Are There Better Alternatives?
  14. Chapter 10: How Should a Company Respond to a Disaster?
  15. Chapter 11: Can a Company Measure What Works?
  16. Chapter 12: How Should a Company Communicate Its Contributions Commitments?
  17. Chapter 13: What If a Company's Profits Tank?
  18. Chapter 14: Conclusion: The Nun's Tzedakah
  19. Bibliography
  20. About the Author
  21. Businesses Index
  22. Nonprofit Organizations Index
  23. Subject Index