eBook - ePub

Stickier Marketing

Name: Stickier Marketing
ISBN: 9780749471095

How to Win Customers in a Digital Age

Grant Leboff,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Stickier Marketing

How to Win Customers in a Digital Age

Grant Leboff,

About this book

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

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Yes, you can access Stickier Marketing by Grant Leboff in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.