Get Social

Social Media Strategy and Tactics for Leaders

Michelle Carvill

• Publisher: Kogan Page
• Year: 2018
• Print ISBN: 9780749482558
• eBook ISBN: 9780749482565
• Edition: 1
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

FINALIST: Business Book Awards 2019 - Leadership Category

Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.

Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be.
Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.

INDEX

Note: Bold page numbers indicate figures.

64 shots: Leadership in a crazy world (Roberts) 8, 191

90-day plan

accountability 165, 168, 182

assessment in week 9 181

audiences, growing 176–77

channels to choose from 173, 174, 175–76

content 109, 178–80

context for social media 50

demographics of customers 171

engagement, ways of 177

fit for purpose checklist 181

framework 164

Googling self/company 168–69

leaders and social media 28

LinkedIn profile 169–70, 176

listening 177–78

mapping out your world 178–79

measurement 181–82

organizational social media strategy 160, 170–72

personal brand 173–75

personal social media strategy 142

progress check-ins 165, 168, 182

purpose, clarity regarding 166–67

Smart Social Focus Model 164

toolkit for leaders 82

visibility online, assessment and analysis of 167–70

week 9 assessment 181

weeks 1–3 168–73

weeks 4–9 173–90

weeks 10–12 181–83

see also toolkit for leaders

accountability 165, 168, 182...

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• List of Figures
• List of Tables
• Acknowledgements
• Introduction: Not sure if this book is for you?
• 01    Leading a business in a socially connected world
• 02    The social landscape
• 03    The leader’s social toolkit
• 04    Content
• 05    Your personal social media strategy
• 06    The social business
• 07    90-day plan
• 08    Learning from others
• Afterword
• Appendix: Interviews
• Index
• Backcover