In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'.
Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity.
About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
eBook - ePub
PR and Communication in Local Government and Public Services
- 272 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
PR and Communication in Local Government and Public Services
About this book
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Table of contents
- Cover page
- Title page
- Imprint
- Table of contents
- About the authors
- Foreword by Anne Gregory
- Acknowledgements
- 01 The communicating council
- 02 The communication team
- 03 Communicating strategically
- 04 Communicating and engaging with citizens
- 05 Communicating with the council customer
- 06 Communicating with employees
- 07 Communicating as partners
- 08 Communicating a campaign
- 09 Communicating with the media
- 10 Communicating in a digital world
- 11 Communicating in a crisis
- 12 Communicating the council brand
- 13 Communicating and promoting place
- 14 Communicating with confidence
- Appendix 1: The code of recommended practice on local authority publicity in England (2011)
- Appendix 1a: The code of recommended practice on local government publicity (1988)
- Appendix 2: Performance Framework
- Appendix 3: Chartered Institute of Public Relations Code of Conduct
- Appendix 4: PR 2020: The future of public relations
- References and further reading
- Index
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Yes, you can access PR and Communication in Local Government and Public Services by John Brown,Pat Gaudin,Wendy Moran in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over 1.5 million books available in our catalogue for you to explore.