Brand Protection in the Online World
eBook - ePub

Brand Protection in the Online World

A Comprehensive Guide

David N. Barnett

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Brand Protection in the Online World

A Comprehensive Guide

David N. Barnett

Book details
Table of contents
Citations

About This Book

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

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Information

Publisher
Kogan Page
Year
2016
ISBN
9780749478704
Edition
1
Topic
Betriebswirtschaft
Subtopic
Vertrieb

Table of contents

Citation styles for Brand Protection in the Online World

APA 6 Citation

Barnett, D. (2016). Brand Protection in the Online World (1st ed.). Kogan Page. Retrieved from https://www.perlego.com/book/1015278/brand-protection-in-the-online-world-a-comprehensive-guide-pdf (Original work published 2016)

Chicago Citation

Barnett, David. (2016) 2016. Brand Protection in the Online World. 1st ed. Kogan Page. https://www.perlego.com/book/1015278/brand-protection-in-the-online-world-a-comprehensive-guide-pdf.

Harvard Citation

Barnett, D. (2016) Brand Protection in the Online World. 1st edn. Kogan Page. Available at: https://www.perlego.com/book/1015278/brand-protection-in-the-online-world-a-comprehensive-guide-pdf (Accessed: 14 October 2022).

MLA 7 Citation

Barnett, David. Brand Protection in the Online World. 1st ed. Kogan Page, 2016. Web. 14 Oct. 2022.