eBook - ePub

Brand Protection in the Online World

Name: Brand Protection in the Online World
ISBN: 9780749478704

A Comprehensive Guide

David N. Barnett,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Brand Protection in the Online World

A Comprehensive Guide

David N. Barnett,

About this book

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

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Yes, you can access Brand Protection in the Online World by David N. Barnett in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.