Social Media Recruitment

How to Successfully Integrate Social Media into Recruitment Strategy

Andy Headworth

• Publisher: Kogan Page
• Year: 2015
• Print ISBN:
  9780749473709
• Edition: 1
• eBook ISBN:
  9780749473716
• Topic: Business
• Subtopic: Human Resource Management
• Index: Business

As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.

In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

Index

Note: Italics indicate a figure or table in the text.

Altimeter Group (i)

Amazon (i), (ii)

AndSoMe case study (i)

application tracking system (ATS) (i), (ii), (iii), (iv), (v), (vi)

ASB Bank (i)

Avancos (i)

baby boomers (i)

Basecamp (i)

‘big data’ (i), (ii), (iii), (iv)

CV data (i)

definition (i)

insights from (i)

LinkedIn data visualization (i)

people search aggregators (i), (ii)

recruitment metrics (i)

reducing hiring costs (i)

big data analytics suite (BDAS) (i), (ii), (iii), (iv)

blogging platforms (i)

blogs (i), (ii), (iii)

Boolean strings (i), (ii), (iii), (iv), (v), (vi), (vii), (viii)

Boots case study (i)

Brahame, Sarang (i)

brand, monitoring your (i)

see also employer brand

Brandwatch (i)

Broadbean (i), (ii)

big data analytics suite (BDAS) (i), (ii), (iii), (iv)

Buffer (i), (ii), (iii), (iv)

Burger King (i)

business case (i), (ii)

assumptions (i)

brand awareness (i)

case study (i)

construction (i)

driving traffic to site (i)

framework (i)

identifying new candidates (i)

intangible benefits (i), (ii)

key success factors (i)

listening to marketplace (i)

problem definition (i)

ROI analysis (i)

scope (i)

search engine optimization (i)

ste...

Table of contents

• Cover page
• Praise for social media recruitment
• Title page
• Imprint
• Table of contents
• About the author
• Acknowledgements
• Introduction
• 01 The fast-changing recruitment landscape
• 02 Recruitment using social media
• 03 Selecting your social networks
• 04 Social media tools
• 05 Social media recruitment strategy
• 06 Candidate sourcing with social media
• 07 Building your employer brand
• 08 Social media big data
• 09 Establishing ROI
• 10 Social media guidelines
• 11 Building a business case for social media recruitment
• 12 Future recruitment
• Index
• Full imprint