Marketing Excellence 3
eBook - ePub

Marketing Excellence 3

Award-winning Companies Reveal the Secrets of Their Success

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Marketing Excellence 3

Award-winning Companies Reveal the Secrets of Their Success

About this book

Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis.Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.

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Yes, you can access Marketing Excellence 3 by Hugh Burkitt in PDF and/or ePUB format, as well as other popular books in Business & Foreign Exchange. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2014
Print ISBN
9780749473785
eBook ISBN
9780749473792
Edition
1
Topic
Business
Subtopic
Foreign Exchange
Index
Business
INDEX
A
above-the-line (i), (ii), (iii), (iv), (v)
Ad Age (i)
adam&eveDDB (i), (ii), (iii), (iv)
advertising
cinema (i), (ii), (iii), (iv), (v)
digital (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi), (xii), (xiii), (xiv), (xv), (xvi), (xvii), (xviii), (xix), (xx), (xxi), (xxii), (xxiii), (xxiv), (xxv), (xxvi), (xxvii), (xxviii), (xxix), (xxx), (xxxi), (xxxii), (xxxiii), (xxxiv), (xxxv)
online (i), (ii)
outdoor/posters/out-of-home (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi), (xii), (xiii), (xiv), (xv), (xvi), (xvii), (xviii), (xix), (xx), (xxi), (xxii), (xxiii), (xxiv), (xxv)
print (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi), (xii), (xiii), (xiv)
radio (i), (ii), (iii), (iv), (v)
TV (i), (ii), (iii), (iv),(v), (vi), (vii), (viii), (ix), (x), (xi), (xii), (xiii), (xiv), (xv), (xvi), (xvii), (xviii), (xix), (xx), (xxi), (xxii), (xxiii), (xxiv), (xxv), (xxvi), (xxvii), (xxviii), (xxix), (xxx), (xxxi), (xxxii), (xxxiii)
AMVBBDO (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi)
summary (i)
link between employee and client satisfaction (i)
re-emphas...

Table of contents

  1. Cover
  2. The list of brands
  3. Imprint
  4. Title page
  5. Table of contents
  6. Foreword
  7. Thanks
  8. Introduction
  9. 01 Finding consumer insight
  10. 02 Connecting with customers
  11. 03 Communicating brilliantly
  12. 04 Mobilising the organisation
  13. 05 Building powerful new brands
  14. 06 Building global brands
  15. 07 Re-energising long established brands
  16. 08 Marketing sustainability
  17. 09 Marketing to make a difference
  18. Appendix
  19. Index
  20. Full imprint