Media Interview Techniques

A Complete Guide to Media Training

Robert Taylor

• Publisher: Kogan Page
• Year: 2015
• Print ISBN: 9780749474720
• eBook ISBN: 9780749474737
• Edition: 1
• Topic: Business
• Subtopic: Business Communication
• Index: Business

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.

INDEX

Note: the Index is filed in alphabetical, word-by-word order. Headings in italics denote document or programme titles; numbers within main headings are filed as spelt out and acronyms are filed as presented. Page locators in italics denote information contained within a Figure or box; locators as roman numerals denote material contained within the Foreword.

ABC

bridging technique 15, 71, 122, 127–30, 138–40, 150, 194

news channel 72, 74, 111

Abdullah, Kia 145–46

accepting media interviews 1–8, 10

achievement listing 64

acronyms 112

action 172, 173, 178–83, 185, 190

calls to 53–54

action-orientated objectives 27–29

actions, negative 29

addressing questions 128, 134, 180, 194

see also answers

adrenaline 61–62, 65, 92, 99, 169

see also anger; over-confidence

advertising (adverts) 2, 3, 31, 34, 64, 147–48, 164

aeronautical analogies 41

aerospace industry 112

Africa 92

age profile, audience 160

aggression 157, 161, 165

see also anger; insults

agreement words 160

Air Transport 112

AMA 196

ambushing 185–89, 190

analogies 41, 58

analysis 193–95, 198

Anderson, Dr Jeff 45

Andrew Marr show 78

see also Marr, Andrew

an...

Table of contents

• Cover
• Title Page
• Imprint
• Contents
• Foreword
• Acknowledgements
• Dedication
• 01 Why do a media interview?
• 02 Preparing for your interview
• 03 How to create a resonant message
• 04 Keeping your cool
• 05 Voice and body language
• 06 The perfect tone of voice
• 07 Keeping control of the interview
• 08 Winning over sceptical and hostile audiences
• 09 Crisis media interviews
• 10 Capitalizing on your interview
• Bibliography
• Index
• Copyright