Pricing for Profit
eBook - ePub

Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business

About this book

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

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Yes, you can access Pricing for Profit by Peter Hill in PDF and/or ePUB format, as well as other popular books in Business & Finance. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2013
Print ISBN
9780749467678
eBook ISBN
9780749467685
Edition
1
Subtopic
Finance

Table of contents

  1. Cover
  2. Praise for Pricing for Profit
  3. Title Page
  4. Imprint
  5. Contents
  6. Acknowledgements
  7. Introduction
  8. 01 Pricing in context
  9. 02 Why is pricing so difficult?
  10. 03 The remarkable benefits of getting pricing right
  11. 04 How most businesses price and why these methods are wrong
  12. 05 Understanding value versus cost
  13. 06 Packaging for higher prices
  14. 07 Customers don’t always want the cheapest
  15. 08 Exploding all of the myths about pricing
  16. 09 Using guarantees to get increased prices
  17. 10 Discounting
  18. 11 Presenting the price properly
  19. 12 Directional pricing
  20. 13 Dealing with the human factor
  21. 14 Getting financial clarity
  22. 15 Your action plan
  23. 16 The final word on pricing for profit
  24. Index
  25. Full imprint