eBook - ePub

Leitfaden personalisierte Dialoge

Name: Leitfaden personalisierte Dialoge
ISBN: 9783943666236

Mehr Umsatz mit Marketing Automation

Torsten Schwarz,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Leitfaden personalisierte Dialoge

Mehr Umsatz mit Marketing Automation

Torsten Schwarz,

About this book

Unternehmen stoßen mit Massenmarketing zunehmend an Grenzen. Wer wahrgenommen werden will, braucht Botschaften, die auf den Empfänger zugeschnitten sind. Relevanz lautet das Zauberwort. Content Marketing erlebt seit Jahren schon einen Höhenflug. Nun kommt Personalisierung dazu: Die richtige Botschaft im richtigen Moment an die richtige Person.Dieses Buch zeigt, wie Unternehmen und Branchen derzeit das Thema umsetzen. Datentöpfe werden systematisch zusammengeführt und Einwilligungen dazu gewonnen. Personas werden definiert und der Lifecycle erfasst, um den richtigen Moment der Ansprache zu finden. Wer die Customer Journey im Griff hat, weiß, auf welchem Kanal ein Kunde wann am besten erreichbar ist. Wer es schafft, auf Smartphone, PC und beim persönlichen Kontakt die jeweils passende Botschaft auszuspielen, gewinnt im Wettbewerb um die Aufmerksamkeit

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Yes, you can access Leitfaden personalisierte Dialoge by Torsten Schwarz in PDF and/or ePUB format, as well as other popular books in Business & Information Management. We have over one million books available in our catalogue for you to explore.