Atmospheric Turn in Culture and Tourism
eBook - ePub

Atmospheric Turn in Culture and Tourism

Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

  1. 443 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Atmospheric Turn in Culture and Tourism

Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

About this book

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations. 

Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include: 
  • participatory shaping of destination atmospheres 
  • urban atmospheres 
  • 'silent' airports 
  • atmosphere of religious buildings
  • residents as elements of atmosphere
  • emotional contagion
  • building culture and architecture 
  • eAtmospherics  
  • light and colour effects in hospitality encounters 
  • the co-created atmosphere of concerts and events. 
Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.

Information

Publisher
Emerald Publishing Limited
Year
2019
Print ISBN
9781838670719
eBook ISBN
9781838670726
Topic
Business
Subtopic
Industria dell'ospitalitĂ  e del turismo
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Chapter 1. Introduction
  4. Part I. Atmosphere and Culture
  5. Part 2. Atmosphere in Tourism, Hospitality and Events
  6. Index

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Yes, you can access Atmospheric Turn in Culture and Tourism by Michael Volgger, Dieter Pfister, Michael Volgger,Dieter Pfister in PDF and/or ePUB format, as well as other popular books in Business & Industria dell'ospitalitĂ  e del turismo. We have over 1.5 million books available in our catalogue for you to explore.