Atmospheric Turn in Culture and Tourism
eBook - ePub

Atmospheric Turn in Culture and Tourism

Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

Michael Volgger, Dieter Pfister, Michael Volgger, Dieter Pfister

  1. 443 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Atmospheric Turn in Culture and Tourism

Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

Michael Volgger, Dieter Pfister, Michael Volgger, Dieter Pfister

Book details
Table of contents
Citations

About This Book

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations.
Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:

  • participatory shaping of destination atmospheres
  • urban atmospheres
  • 'silent' airports
  • atmosphere of religious buildings
  • residents as elements of atmosphere
  • emotional contagion
  • building culture and architecture
  • eAtmospherics
  • light and colour effects in hospitality encounters
  • the co-created atmosphere of concerts and events.

Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.

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Yes, you can access Atmospheric Turn in Culture and Tourism by Michael Volgger, Dieter Pfister, Michael Volgger, Dieter Pfister in PDF and/or ePUB format, as well as other popular books in Commerce & Industrie de l'hôtellerie, du voyage et du tourisme. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2019
ISBN
9781838670726
Topic
Commerce
Subtopic
Industrie de l'hôtellerie, du voyage et du tourisme

Table of contents

Citation styles for Atmospheric Turn in Culture and Tourism

APA 6 Citation

Volgger, M., & Pfister, D. (2019). Atmospheric Turn in Culture and Tourism ([edition unavailable]). Emerald Publishing Limited. Retrieved from https://www.perlego.com/book/1032544/atmospheric-turn-in-culture-and-tourism-place-design-and-process-impacts-on-customer-behaviour-marketing-and-branding-pdf (Original work published 2019)

Chicago Citation

Volgger, Michael, and Dieter Pfister. (2019) 2019. Atmospheric Turn in Culture and Tourism. [Edition unavailable]. Emerald Publishing Limited. https://www.perlego.com/book/1032544/atmospheric-turn-in-culture-and-tourism-place-design-and-process-impacts-on-customer-behaviour-marketing-and-branding-pdf.

Harvard Citation

Volgger, M. and Pfister, D. (2019) Atmospheric Turn in Culture and Tourism. [edition unavailable]. Emerald Publishing Limited. Available at: https://www.perlego.com/book/1032544/atmospheric-turn-in-culture-and-tourism-place-design-and-process-impacts-on-customer-behaviour-marketing-and-branding-pdf (Accessed: 14 October 2022).

MLA 7 Citation

Volgger, Michael, and Dieter Pfister. Atmospheric Turn in Culture and Tourism. [edition unavailable]. Emerald Publishing Limited, 2019. Web. 14 Oct. 2022.