
- 504 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Wir machen dieses Social Media
About this book
Social Media im "Real Life": Was hat sich im Alltag bewährt, was klappt weniger gut? Mit Beiträgen von: Annabelle Atchison (Microsoft) - Anja Beckmann (Red Mod Communications) - Benjamin Borgerding (Greenpeace) - Silke von Brockhausen (UNDP) - Tobias BĂźrger (Payback) - Annika Busse (Beliya) - Sandra Coy (Tchibo) - Christin von Dahlen (sonsttags) - Ulrike Dittloff (Lykkelig) - Christoph Fellinger (Beiersdorf) - Volker GaĂner (Greenpeace) - Florian HieĂl (Siemens) - Thomas KnĂźwer (kpunktnull, indiskretion ehrensache) - Sachar Kriwoj (E-PLus) - Mirco Lange (Edeka) - Alexander Lengen (Opel) - Meike Leopold (Salesforce) - Susanne Liedtke (Bonprix) - Vivian Pein - Martin Radtke (SBB) - Jessika Maria Rauch (Villeroy & Boch) - Martina Rohr (Vizeum) - Jan-Paul Schmidt (Scout24) - Jessica Seis (Universal McCann) - JĂźrgen Sievers (KiteWorldWide) - Daniel Streuber (Jack Wolfskin) - Robindro Ullah (Deutsche Bahn) - Sara Urbainczyk (Bauer Media Group) - Harriet Weiler (Tom Tailor) - Malina Kruse-Wiegand (Tchibo) - Cai-Nicolas Ziegler (Payback) - Thomas Zimmerling (Jack Wolfskin)
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Information
Table of contents
- Cover
- Titel
- Inhalt
- Vorwort
- Einleitung
- I. Social-Media-Strategie und -Organisation
- II. Social-Media-Kanäle und -Kampagnen
- III. Job-Profile im Social Web
- A. Ăber die Autoren
- Stichwortverzeichnis
- Kolophon
- Impressum