Social Media werden aktuell als vielversprechender Erfolgsfaktor fĂŒr die interne Unternehmenskommunikation thematisiert. Allgemeine EntscheidungsgrĂŒnde fĂŒr Social Media-Anwendungen in der Internen Kommunikation sind eine neue QualitĂ€t der Informationsverteilung, optimiertes Wissensmanagement und gesteigertes Innovationspotential, gesenkte Kommunikationskosten und höhere ProduktivitĂ€t. Folglich setzen sich Unternehmen zunehmend mit den neuen Medien auseinander.Dieses Buch ermittelt den Status Quo von Social Media-Anwendungen in der Mitarbeiterkommunikation. Den zentralen Teil bildet die von der scm und Hirschtec durchgefĂŒhrte Studie "Social Intranet 2012". Die Studie prĂ€sentiert, wie Social Intranet fĂŒr die Interne Kommunikation deutscher Unternehmen aktuell geplant und genutzt wird. Sind Social Media-Anwendungen schon in der Internen Kommunikation angekommen? Ist die EinfĂŒhrung von internen Social Networks geplant und welche Hauptziele werden mit deren Implementierung verfolgt?DarĂŒber hinaus geben FachbeitrĂ€ge und Interviews konkrete Einblicke in den praktischen Umgang mit Social Media, insbesondere Social Intranet-Projekten, in der Internen Kommunikation.Die Befragung wurde im Mai/ Juni 2012 durchgefĂŒhrt und das Buch zur Studie ist seit September 2012 bei der scm erhĂ€ltlich.
eBook - PDF
Social Intranet 2012
Studienergebnisse, FachbeitrÀge und Experteninterviews
- 100 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Social Intranet 2012
Studienergebnisse, FachbeitrÀge und Experteninterviews
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Yes, you can access Social Intranet 2012 by Julia Arendt, Nicole Gatz, Theresa Schulz, Lars Dörfel, Lutz Hirsch in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.