Business Innovation

Name: Business Innovation
ISBN: 9783899814903

CIOs im Wettbewerb der Ideen

Walter Brenner,

Christoph Witte,

200 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Available until 15 Jan |Learn more

Business Innovation

CIOs im Wettbewerb der Ideen

Walter Brenner,

Christoph Witte,

About this book

Im Wettbewerb um die besten IdeenNeue Technologien, wie Web 2.0, Smartphones und Social Media, verändern Geschäftsmodelle, Prozesse und Strukturen. Um die Potentiale der Informations- und Kommunikationstechnik nutzen zu können, ist der Chief Information Officer gefragt. Er muss sein Wissen und seine Erfahrung einbringen, damit die Unternehmen zukunftsfähig bleiben.Das Buch "Business Innovation" zeigt, wie Chief Information Officers mit den neuen Möglichkeiten umgehen. Hiefür haben Brenner und Witte die CIOs großer Unternehmen (u.a. Bosch und Siemens, Deutsche Bank, VW, Deutsche Telekom), einen Unternehmer (Infowerk), einen Berater (McKinsey) sowie einen Professor der Stanford University in Palo Alto interviewt. Offen reden die Gesprächspartner über ihre Erfahrungen, Probleme und Prognosen. Denn eines ist klar: Es ist nicht immer einfach, im Kampf um die besten Ideen die Nase vorn zu haben.Das Buch geht zudem detailliert auf die Methode "Design Thinking" ein, die sich als guter Weg erwiesen hat, um den Innovationsprozess zu professionalisieren.Mit teils überraschenden, aufschlussreichen Ergebnissen

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Yes, you can access Business Innovation by Walter Brenner, Christoph Witte in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.