E-Business

Name: E-Business
ISBN: 9783170259744

Wilhelm Mülder,

Klaus-Werner Wirtz,

Horst Peters,

289 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Available until 5 Dec |Learn more

E-Business

Wilhelm Mülder,

Klaus-Werner Wirtz,

Horst Peters,

About this book

Das Lehrbuch stellt Nutzungsmöglichkeiten und die strategische Bedeutung des Internets innerhalb eines Unternehmens sowie die geschäftlichen Transaktionen zwischen Unternehmen in den Vordergrund. Dadurch wird ein direkter Bezug zu den betriebswirtschaftlichen Kernbereichen (z.B. Beschaffung, Produktion, Marketing, Logistik) hergestellt, so dass Leser die Potenziale moderner IT-Systeme für die Entwicklung neuer Geschäftsmodelle erkennen. Entsprechend werden die Teilgebiete und Anwendungen des E-Business sowie der technische Hintergrund wissenschaftlich fundiert, jedoch zugleich anwendungsorientiert und kompakt dargestellt. Der Aufbau lässt sich folgendermaßen skizzieren: Vorangestellte Lernziele vor jedem Kapitel, Vermittlung des Theoriewissens unterstützt mit Beispielen, Fragen und Übungsaufgaben mit Lösungen im Anhang zur Lernkontrolle sowie ein umfangreiches Literaturverzeichnis.

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Yes, you can access E-Business by Wilhelm Mülder, Klaus-Werner Wirtz, Horst Peters in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.