Strategische Managementtheorie

Rudi Bresser

• Publisher: Kohlhammer
• Year: 2010
• eBook ISBN: 9783170270527
• Edition: 2
• Topic: Business
• Subtopic: Management
• Index: Business

This textbook provides an extensive description of the contemporary debate on the theoretical development of strategic management. It includes a detailed introduction to and comment on the primary fields of research and debates.With regard to the phases of a strategic decision making process, these fields are analysed based on contemporary debate as well as the conceptual development. Advice for further reading is provided for every area.The book is suitable for students on a bachelor and master level as well as a post graduate readers. For practitioners and members of neighbouring fields of research it gives an introduction to the key questions of strategic management.

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Table of contents

• Deckblatt
• Titelseite
• Impressum
• Inhaltsverzeichnis
• Vorwort
• Teil I Einleitung
• Teil II Perspektiven zum Planungsprozess
• Teil III Strategische Entscheidungsträger
• Teil IV Externe Umweltanalysen
• Teil V Interne Umweltanalysen
• Teil VI Strategieauswahl
• Teil VII Strategieimplementierung
• Teil VIII Strategische Kontrolle
• Teil IX Strategischer Wandel
• Teil X Epilog
• Literaturverzeichnis
• Stichwortverzeichnis