Mikroökonomie und Management

Name: Mikroökonomie und Management
ISBN: 9783170270367

Die Grundlagen

Juan-José Güida,

274 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Available until 5 Dec |Learn more

Mikroökonomie und Management

Die Grundlagen

Juan-José Güida,

About this book

Wichtige unternehmenspolitische Fragestellungen, Analysekonzepte und Entscheidungsregeln, aber auch den strategischen Wettbewerb kann nur verstehen, wer die mikroökonomischen Grundlagen der modernen Managementlehre begreift. In diesem interdisziplinären Lehrbuch werden die Grundlagen der Mikroökonomiemit den Kernaussagen moderner Managementtheorien verknüpft, wobei Erkenntnisse der Spieltheorie sowie der Institutionen- und Verhaltensökonomik herangezogen werden. Dadurch wird das Potential, das die Mikroökonomie bei der Analyse und Lösung zentraler Managementprobleme bietet, anschaulich verdeutlicht.Das Lehrbuch bietet Studierenden der Mikroökonomie in einem betriebswirtschaftlich orientierten Studiengang einen leicht verständlichen Einstieg in die traditionellen Inhalte des Faches - die Haushalts- und Unternehmenstheorie, den Markt und die Preisbildung sowie die Marktformen -, ergänzt durch aktuelle Praxisbeispiele und Übungen. Studierenden der Managerial Economics und benachbarter Fachgebiete wiederum bietet es die Grundlagen ihres Fachs und dient darüber hinaus als komprimiertes mikroökonomisches Nachschlagewerk.

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