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Strategien im Handel
Der Handel: Teil 2
Lothar Müller-Hagedorn, Waldemar Toporowski, Stephan Zielke
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- 274 pages
- German
- PDF
- Available on iOS & Android
eBook - PDF
Strategien im Handel
Der Handel: Teil 2
Lothar Müller-Hagedorn, Waldemar Toporowski, Stephan Zielke
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About This Book
Die strategische Planung stellt das Fundament aller Bereichsentscheidungen dar. Deswegen wirdzunächst geklärt, welches die Kennzeichen strategischer Planung sind und auf welche Entscheidungensie sich erstreckt. In sie müssen zahlreiche Informationen über das Unternehmen und seine Umwelt einfließen. Die Erfolgsfaktorenforschung lehrt insbesondere, auf die für den künftigen Erfolg maßgeblichen Einflussgrößen zu achten. Die Beurteilung strategischer Optionen stellt neben der Zielgruppenplanung den zentralen Bereich strategischer Überlegungen dar.
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