eBook - ePub

Buzz marketing nei social media

Name: Buzz marketing nei social media
ISBN: 9788897686262

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Buzz marketing nei social media

About this book

Network, Community la nuova miniera d'oro per la creazione di
valore, una nuova frontiera. Ma qual è il segreto del successo? Come si possono pianificare attività in modo strutturato e misurabile? Quale migliore strategia per generare buzz e passaparola? Cosa rende davvero un contenuto
virale? Quattro professionisti dell'universo internettiano spiegano, raccontando case history reali. quali siano alcuni dei segreti del mondo che ruota attorno al web 2.0. Un terreno in parte ancora inesplorato ma con enormi potenzialità di sviluppo perchè tutto fa credere che il valore attivo maggiore sarà nella condivisione, discussione, interpretazione delle informazioni e delle emozioni.
Il testo espone alcune delle strategie di maggiore successo grazie alle quali aziende hanno operato e operano in un contesto dove le
persone commentano, descrivono, condividono idee e contenuti, discutono, si confrontano su forum, blog e social media. Il Social Network conosce meglio i suoi utenti (gusti, centri di interesse, abitudini, potere d'acquisto, famiglia, amici) di un qualunque medium.

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Yes, you can access Buzz marketing nei social media by Dario Caiazzo, Andrea Colaianni, Andrea Febbraio, Umberto Lisiero in PDF and/or ePUB format, as well as other popular books in Business & Business generale. We have over one million books available in our catalogue for you to explore.