Managing for Stakeholders

Survival, Reputation, and Success

R. Edward Freeman, Jeffrey S. Harrison, Andrew C. Wicks

• Publisher: Yale University Press
• Year: 2008
• eBook ISBN: 9780300138498
• Edition: 1
• Topic: Business
• Subtopic: Management
• Index: Business

The key to corporate success is creating value for all stakeholders

Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders? This book, however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders? Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.

R. Edward Freeman is Elis and Signe Olsson Professor of Business Administration and director, Olsson Center for Applied Ethics, Darden School of Business, University of Virginia. He is the author or editor of ten books on business ethics, environmental management, and strategic management. He lives in Charlottesville, VA. Jeffrey S. Harrison is W. David Robbins Chair in Strategic Management, University of Richmond. He lives in Richmond. Andrew C. Wicks is associate professor and co-chair, Olsson Center for Applied Ethics, Darden School of Business, University of Virginia. He lives in Charlottesville.

Table of contents

• Contents
• Preface
• Acknowledgments
• 1. Managing for Stakeholders
• 2. Business in the Twenty-first Century
• 3. The Basic Framework
• 4. Stakeholders, Purpose, and Values
• 5. Everyday Strategies for Creating Value for Stakeholders
• 6. Leadership and Managing for Stakeholders
• Appendix: Frequently Asked Questions about Managing for Stakeholders (MFS)
• Notes
• Further Reading
• Index