Mobilizing Inclusion

Transforming the Electorate through Get-Out-the-Vote Campaigns

Lisa García Bedolla, Melissa R. Michelson

• Publisher: Yale University Press
• Year: 2012
• eBook ISBN: 9780300167399
• Edition: 1
• Topic: Politics & International Relations
• Subtopic: Political Campaigns & Elections
• Index: Politics & International Relations

Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t.

Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness.  Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

Lisa Garcia Bedolla is Chancellor's Professor of education and political science at the University of California, Berkeley. Melissa R. Michelson is professor of political science at Menlo College, Atherton, California.

Table of contents

• Contents
• Acknowledgments
• A Note on Terminology
• List of Acronyms
• 1. Constructing Voters The Sociocultural Cognition Model and Voter Mobilization
• 2. Voters Will Throw Away Jesus Indirect Methods and Getting Out the Vote
• 3. Calling All Voters Phone Banks and Getting Out the Vote
• 4. Knock, Knock, Who’s There? Door-To-Door Canvassing and Getting Out the Vote
• 5. Notes From the Field Running an Effective Mobilization Campaign
• 6. Expanding the Electorate Through Practice Voting and Habit Formation
• Conclusion Transforming the American Electorate
• Appendix A: Detailed Tables
• Appendix B: Forms
• Notes
• References
• Index