The Business of Creativity
eBook - ePub
Available until 23 Dec |Learn more

The Business of Creativity

How to Build the Right Team for Success

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
Available until 23 Dec |Learn more

The Business of Creativity

How to Build the Right Team for Success

About this book

Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that, " applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.

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Yes, you can access The Business of Creativity by Keith Granet in PDF and/or ePUB format, as well as other popular books in Design & Business General. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Copyright
  3. Title
  4. Dedication
  5. Contents
  6. Introduction
  7. Chapter One The Financier: Protecting Your Investment
  8. Chapter Two The Negotiator: Communicating Value
  9. Chapter Three the Marketer: Promoting Your Practice
  10. Chapter Four Building the Right Team
  11. Chapter Five the People You Don’t Need in Your Life
  12. Chapter Six the Things Only You Can Do
  13. Acknowledgments