
The Business of Creativity
How to Build the Right Team for Success
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that, " applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
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Information
Table of contents
- Cover
- Copyright
- Title
- Dedication
- Contents
- Introduction
- Chapter One The Financier: Protecting Your Investment
- Chapter Two The Negotiator: Communicating Value
- Chapter Three the Marketer: Promoting Your Practice
- Chapter Four Building the Right Team
- Chapter Five the People You Don’t Need in Your Life
- Chapter Six the Things Only You Can Do
- Acknowledgments