Now You See It and Other Essays on Design
eBook - ePub
Available until 23 Dec |Learn more

Now You See It and Other Essays on Design

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub
Available until 23 Dec |Learn more

Now You See It and Other Essays on Design

About this book

"Design is a way to engage with real content, real experience, " writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.

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Yes, you can access Now You See It and Other Essays on Design by Michael Bierut in PDF and/or ePUB format, as well as other popular books in Design & Design History & Criticism. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Preface
  6. Dedication
  7. From Drawing Board to Desktop
  8. Learning to Draw with Jon Gnagy
  9. This Is My Process
  10. Donal McLaughlin’s Little Button
  11. New House
  12. The Figure/Ground Relationship
  13. What’s That Crashing Sound, or Eisenman in Cincinnati
  14. Cheap Music and Commercial Art
  15. Style: An Inventory
  16. Thirteen Ways of Looking at a Typeface
  17. Invasion of the Neutered Sprites
  18. Fear of Color
  19. Flat, Simple, and Funny: The World of Charley Harper
  20. The It Factor
  21. Helmut Krone, Period.
  22. Pitch Perfect
  23. Jerry Della Femina and the Cult of Advertising Personality
  24. The Four Lessons of Lou Dorfsman
  25. That Elusive Silver Bullet
  26. Would It Kill You to Smile?
  27. You’re So Intelligent
  28. There Is No Why
  29. The Graphic Glass Ceiling
  30. What Lella Knew
  31. Speech, Speech
  32. Vinyl Fetish
  33. Now You See It
  34. I Love the ’80s
  35. Battle Hymn of the Tiger Mentor, or Why Modernist Designers Are Superior
  36. Will the Real Ernst Bettler Please Stand Up?
  37. Our Little Secret
  38. Alan Fletcher: Living by Design
  39. Fitting
  40. The Faux Ball Game
  41. The Smartest Logo in the Room
  42. Everything I Know about Design I Learned from The Sopranos
  43. When in Helvetica
  44. Designing through a Recession
  45. When Design Gets in the Way
  46. How to Be Ugly
  47. Five Ways to Design for a Cause
  48. Designing Obama
  49. Graphic Design Criticism as a Spectator Sport
  50. Spoiler Alert! or Happy Father’s Day
  51. My Handicap
  52. Positively Michael Patrick Cronan
  53. The Poster that Launched a Movement (or Not)
  54. The Typeface of Truth
  55. Seven Things Designers Can Learn from Stand-Up Comics
  56. As Long as It’s Fun
  57. Not Diving but Swimming
  58. The School of Massimo
  59. I’m with Her
  60. Interview with Peter Merholz
  61. Index
  62. Credits
  63. About the Author