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Wohin steuert die deutsche Automobilindustrie?
Willi Diez
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- German
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eBook - ePub
Wohin steuert die deutsche Automobilindustrie?
Willi Diez
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About This Book
Das Buch soll die Perspektiven der deutschen Automobilindustrie als eine der SchlĂŒsselbranchen der deutschen Wirtschaft im internationalen Umfeld aufzeigen. Dabei geht es sowohl um die Frage, welchen Herausforderungen sich die deutschen Automobilhersteller wie auch der Automobilstandort Deutschland in Zukunft gegenĂŒber stehen. Einbezogen werden soll auch die deutsche Automobilzulieferindustrie.
Das Buch baut inhaltlich auf der Veröffentlichung "Die internationale WettbewerbsfÀhigkeit der deutschen Automobilindustrie" aus dem Jahr 2012 auf. Verzichtet wird allerdings auf die explizite Darstellung der theoretischen Grundlagen zugunsten einer mehr empirisch abgesicherten Darstellung und Analyse der strategischen Handlungsfelder.
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