- 99 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Yes, you can access International Marketing by Sieh Lee Mei Ling in PDF and/or ePUB format, as well as other popular books in Economics & International Economics. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- CASE REFERENCE TABLE
- Preface
- Case 1. Sin Fatt Frozen Foods Sdno Bhdo (Part I): Pricing for International Markets
- Case 2. Sin Fatt Frozen Foods Sdno Bhdo (Part II): Anticipating Sans by Importing Countries
- Case 3. Seri Chempaka Sdno Bhdo: Exporting to Absorb Excess Capacity
- Case 4. Sleek Cane Sdno Bhdo (Part 1): Strengthening International Marketing Activities Through Expansion
- Case 5. Sleek Cane Sdno Bhdo (Part II): Segmenting the Target Market in Canada
- Case 6. Sleek Cane Sdno Bhdo (Part III): Hedging Against International Financial Risks
- Case 7. Sedap (Malaysia) Sdno Bhdo (Part I): Improving the Product of an Overseas Subsidiary
- Case 8. Sedap (Malaysia) Sdno Bhdo (Part II): Positioning and Promoting Internationally
- Case 9. Anggerik Sdno Bhdo (Part I): Analysing Decline in Export Sales
- Case 10. Anggerik Sdno Bhdo (Part II): Planning for New International Distribution Strategy